Crestcom : Crestcom Leadership Franchise Business Model Video

This Crestcom business model video is a detailed walkthrough of the leadership development franchise, introduced by the president of Crestcom International. She asks viewers to think beyond the mechanics of the model and consider why they want a change, why now, and what kind of difference they want to make. For candidates looking for more control, flexibility and community impact, the video positions Crestcom as a business built on a proven sales process, a globally respected curriculum, minimal overhead and strong scalability.

The mission is transforming leadership worldwide, built on three principles: leadership development is always the focus, learning must be interactive and practical, and results must be measurable and sustainable. Crestcom says its programs have reached more than one million leaders across 30,000 organizations in over 60 countries over nearly 40 years, with content translated into more than 20 languages.

The flagship program, Crestcom Leader, is a 12-month journey covering 24 leadership topics, usually delivered in half-day monthly sessions. Participants build action plans after each session, and monthly accountability meetings reinforce application. The curriculum targets managerial, supervisory and interpersonal skills, which the video frames against a 43 billion dollar global training market, and it is standardized globally so managers can attend locally, virtually or in another territory.

Franchisees are supported by more than 50 faculty experts, professionally produced session materials and facilitator guides, and a proprietary learning portal that tracks progress and results. Graduates can continue into Crestcom Leader Plus, a subscription program that creates recurring revenue for owners. Accreditation from organizations such as SHRM and PMI rounds out the case.