ERA Group : Larry Smith's 15 Years With ERA Group

This video features Larry Smith, an ERA Group franchisee based in the USA who has been part of the network for more than 15 years. He explains that the flexibility and freedom to chart his own course, travel, and spend more time with family were what first drew him to the opportunity after a 37-year career in the restaurant business. Larry describes what he believes sets ERA Group apart, from its world-class network of specialists to a client proposition he calls a no-brainer: if no savings are found there are no fees, and any savings uncovered are split with the client 50/50. He compares the model to a team walking into a stadium under one flag, where every franchisee's success helps lift the whole network. He also shares why he feels more positive than ever about the brand's direction, pointing to the ability to serve clients across virtually any spending category with top-tier expertise. The video gives prospective franchisees a candid look at the day-to-day rewards and the depth of support behind an ERA Group franchise, and it invites viewers to explore the opportunity further.