Best.Energy : Anwar Shahada of IoTech on Bringing Best.Energy to Saudi Arabia
How to use this video
This video features insights from a current franchisee sharing their experience with the Best.Energy franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, the next step is to request more information and speak directly with the franchisor.
About This Video
This Best.Energy Mastermind 2024 interview features Anwar Shahada from IoTech in Saudi Arabia. The Mastermind series captures partner profiles at Best.Energy's annual partner event, with each interview focused on a single regional partner's perspective on the Eniscope energy-monitoring platform and the Best.Energy partner program. IoTech is one of Best.Energy's Middle East partners. The region represents a strategic market for Eniscope deployments — Gulf-state commercial real estate, hospitality, and industrial sites face high cooling and lighting energy intensity, and real-time monitoring frequently identifies six-figure annual savings opportunities that fund the platform investment within the first year of operation. The Mastermind interview format gives prospective partners and end customers a window into partner sentiment. Shahada's profile is structured to convey what running an Eniscope partner business in Saudi Arabia looks like — local sales motion, customer-side energy savings outcomes, and the working relationship with Best.Energy's UK-based engineering and product teams. The Best.Energy partner program is built on the Eniscope platform — a real-time submetering, analytics, and visualization stack designed to surface energy waste at the circuit and equipment level. Partners use that platform to run efficiency engagements with end customers, with the financial case typically anchored on tariff savings, demand reduction, and equipment-level fault detection that prevents downtime. For prospects evaluating partnership with Best.Energy or end customers researching Eniscope deployments in the Middle East, this watch page sits inside a broader Mastermind series featuring partners from Poland, Saudi Arabia, France, Spain, and other regions. The series collectively demonstrates that the Best.Energy partner network is operationally diverse and globally distributed.