Principal Consultant Ray Jansma Tackles the Two ERA Client Concerns
How to use this video
This video explains how the ERA Group franchise positions itself and what it believes differentiates the opportunity. As you watch, consider how these factors align with your priorities, experience, and expectations as an owner. If the value proposition feels like a fit, the next step is to request more information and speak directly with the franchisor.
How to use this video
This video explains how the ERA Group franchise positions itself and what it believes differentiates the opportunity. As you watch, consider how these factors align with your priorities, experience, and expectations as an owner. If the value proposition feels like a fit, the next step is to request more information and speak directly with the franchisor.
About This Video
In this ERA Group US brand video, Principal Consultant Ray Jansma walks prospective clients through the two concerns that come up consistently in initial conversations — and how the ERA program is built to make both of them non-issues. The first concern is executive time. Senior leaders are busy and reluctant to take on another project or initiative. ERA's program is structured specifically to address this: the average project takes just 6 to 8 hours of total staff time spread across roughly 90 days. For a return that can run 10 to 30% on secondary spend categories, that's a small ask of executive bandwidth. The second concern is cost. ERA's answer is its success-based fee model: fees come from the savings ERA puts back in the client's pocket. If ERA isn't successful, there's no fee. If ERA does drive savings, those savings are shared equally over 24 months of supplier monitoring — not just at the project's start, but across the full window where suppliers might attempt to back-slide. For larger enterprise-level clients, ERA also creates customized solutions that fit the scale and complexity of the engagement. For prospective ERA Group US franchisees, Ray's principal-consultant framing of the two-objection conversation is a useful preview of how the sales conversation actually runs in market. Both objections are anticipated, both have crisp answers, and the structure of the engagement removes the operational friction that kills most B2B advisory sales — long sales cycles, large up-front commitments, and uncertain ROI. To learn more about how ERA fits a specific business or about the franchise opportunity itself, request information directly from the brand.