Venture X : Richie and Charissa Parsons on United Franchise Group Support at Venture X

This testimonial features Richie and Charissa Parsons, Venture X coworking franchise owners who came into the brand without prior coworking experience — and used United Franchise Group's support layer to navigate every operational decision from pricing strategy to location to opening day. The pair are not first-time franchisees. They had been part of a different franchise system before Venture X and describe that prior experience as positive — but say UFG raised the bar on what franchisor support can look like. What stood out specifically was UFG's willingness to take feedback, genuine interest in understanding what franchisees want from the relationship, and real responsiveness to evolve the system in response. Coworking was new territory for them. The Parsons hadn't even heard of coworking before deciding to pursue it, and they describe leaning heavily on UFG and on other Venture X franchisees during the build — pricing strategy, location scouting, vendor relationships, technology decisions, and everything in between drew on the network's collective experience. UFG legitimacy carried real operational weight. When the Parsons engaged with large landlords, big banks, and larger commercial clients, they describe needing more than just two individuals trying to launch a coworking space — they needed the credibility of a proven franchise operator behind them. United Franchise Group's brand, vendor relationships, and years of franchising experience gave them the standing they needed in those conversations. The closing thread is the human side of the support. Multiple UFG employees have visited their space in person since opening, the Parsons describe feeling deeply connected to the parent organization, and the relationship continues to feel like a partnership rather than a contract — which they cite as the structural reason they chose Venture X over operating independently in the coworking category.