ActionCOACH Franchise Costs, Fees & FDD

Year Business Began: 1993

Franchising Since: 1997

U.S. Headquarters: Las Vegas, Nevada

Country of Origin: Australia

Estimated Number of Units: N/A

Franchise Description: ActionCOACH North America, LLC (ACNA) is the U.S. franchisor of the ActionCOACH concept. The franchisor offers franchises through master licensees (also known as subfranchisors) for designated regions. Master licensees are the franchise sellers who subfranchise and support individual ActionCOACH business coaches in their respective territories. Master licensees may also conduct limited coaching, mentoring or training activities within their territories. The ActionCOACH business coach franchise (referred to as the “Partner” franchise) provides a range of services to established business owners, executives and their teams. The major offerings are business and executive coaching, mentoring, strategic planning and a variety of training programs. If the master licensee awards franchisees an ActionCOACH franchise, they may choose to sign a “Firm” addendum if they meet certain qualifications, allowing them to expand their business by hiring or contracting up to four additional business coaches to serve clients under their franchise.
Training Overview: The master licensee will provide franchisees local pre-training and arrange for them to attend ACNA’s certification training and get access to ACNA’s online learning management system. ACMA’s initial certification training is 10 days in total. This is split into five days of live, in-person training and five days of virtual training delivered online in real time. The five-day live program will take place in Las Vegas, Nevada unless ACNA designates a different location or format (live or online). The five-day virtual program will be conducted over separate dates. This is the same mandatory certification for any additional business coaches that franchisees may hire or retain. Ongoing training, delivered without additional fees, is either delivered via the master licensee’s online learning management system, independent learning, live or virtual events. From time to time, other optional, advanced training classes may be offered but are not required. They may be with or without additional fees and may be virtual or live. Franchisees (or their designated managing director business coach, if applicable) are required to attend two major live conferences each year: The Annual GOBIG Conference and The Annual ActionCOACH North America (ACNA) Conference. Business coaches and other key franchise personnel are encouraged to attend both events but are not required to do so. In addition to the two required annual conferences, franchisees may also choose to attend optional regional or global ActionCOACH conferences hosted in other parts of the world.

Territory Granted: The territory is defined as the entire state in which the franchisee’s principal office is located. The territory is non-exclusive, meaning that other franchisees may operate within the same geographic area, and the master licensee reserves the right to do the same. Franchisees may choose to operate your ActionCOACH franchise from a home-based office or from a commercial office space within the territory. If franchisees elect to establish a commercial office, the location must be approved by the master licensee.

Obligations and Restrictions: Franchisees will participate personally in the direct operation of their business unless they appoint a managing director business coach (MDC). Franchisees will serve as their only business coach unless they appoint an MDC or sign a Firm addendum and hire or retain additional business coaches. If a corporation, limited liability company, or other legal entity purchases the franchise, franchisees as the owner of the entity must personally guarantee its obligations to the master licensee. Unless approved in writing by the master licensee, franchisees may offer only the coaching and training services and related products authorized for sale by business coaches in the region of the master licensee, consistent with the standards and system licensed from ActionCOACH North America, LLC. If franchisees receive a request from a prospective client outside their territory, they must refer them to their master licensee or to the master licensee for that territory. If no other business coach has been licensed in that area, the franchisee may be authorized to serve that client.

Term of Agreement and Renewal: The length of the initial franchise term is seven years. Successive terms of seven years are available, if requirements are met.

Financial Assistance: Neither the franchisor nor its affiliates offer any direct or indirect financing to franchisees. The franchisor will not guarantee any note, lease or obligation franchisees may make to others. The franchisor participates in the VetFran program and offers a maximum of $5,000 discount on franchise fees per eligible military veteran.

Estimated Initial Investment

Name of Fee	Low	High
Franchise Fee	$45,000	$45,000
Franchisee Training Fee	$15,000	$15,000
Travel to Franchisee Training (per trainee)	$500	$2,500
Initial Marketing Fee	$2,500	$2,500
Registration for ACNA’s Annual National Conference (for registration)	$0	$1,500
Monthly Technology Fee	$0	$405
Computer, Telephone & Office Equipment	$0	$2,000
CRM	$0	$399
Non-Coach Email Addresses	$0	$256
Opening Marketing Materials & Supplies	$0	$2,500
Insurance	$1,000	$2,000
Rent	$0	$1,500
Security Deposit	$0	$1,500
Grand Opening Launch Event	$0	$7,500
Salaries and Wages	$0	$30,000
Additional Funds (for first 3 months of operation)	$0	$25,000
ESTIMATED TOTAL	$64,000	$139,259

 
Other Fees

Type of Fee	Amount
Royalty Fee	10% of gross revenues in the preceding month, whichever is higher but in no case less than $1,950.
Marketing and Advertising Fee	5% of gross revenues during the preceding month. $100 minimum and cap of $1,000 per month.
Monthly Technology Fee	$135 per month per business coach.
Renewal Fee	$5,000
Transfer Fee	$10,000
Relocation Fee	$10,000
Additional Business Coach Seat	$7,500 per seat.
Additional Business Coach Training	$5,000 per business coach, subject to change by ACNA.
Master Licensee Launch Support	$2,500 per business coach; optional.
Additional Training	Up to $1,000 per day.
Annual ACNA National Conferences	Registration between $749 to $1,500 per person.
GoBIG Regional Conference	Registration between $250 and $750 per person.
Optional ActionCOACH Email Account Fee	$256 per year per key personnel.
Interest Charges	1.5% per month or maximum legal rate.
Inspection and Audit Costs	Actual cost of examination or audit by a Big-4 accounting firm, including travel expenses for the examiner or auditor.
Insurance Reimbursement	Amount paid by the master licensee or ACNA.
Early Termination Fee	See FDD.
Liquidated Damages Upon the Franchisee’s Default	Present value of royalty fee and marketing and advertising fee stream for lesser of two years or remaining term, minus the franchisor’s expenses saved.
Liquidated Damages Upon the Franchisee’s Breach of Obligations Relating to Marks or Confidential Information or Breach of Restrictive Covenants	$250,000 plus enforcement costs if the master licensee prevails in any legal action.
Enforcement Costs	Actual costs.
Indemnification Costs	Actual losses or expenses incurred by the master licensee, ACNA and ACIP.
Amendment Fee	The master licensee’s reasonable costs, estimated at $500 to $700.

The above information has been compiled from the FDD of ActionCOACH (MN & WI version). Year of FDD: 2025.
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