Eye Level Learning Centers Franchise Costs, Fees & FDD

Year Business Began: 1976

Franchising Since: 1976

U.S. Headquarters: Ridgefield Park, New Jersey

Country of Origin: South Korea

Estimated Number of Units: 1,260

Franchise Description: Daekyo America, Inc. is the franchisor. The parent company is Daekyo Co., Ltd. The franchisor offers a franchise to operate a learning center under the “Eye Level Learning Center” name. The learning center offers methods and programs for mathematics, English from pre-school up to high-school students.
Training Overview: Franchisees, their operating principal (if the franchisee is an entity) and their center director (if the operating principal will not be directly operating the learning center) are required to attend new franchisee training. If the operating principal will not also serve as the center director, then franchisees must also bring their center director to new franchisee training. The franchisor has the right to require franchisees to send a separate (i.e. hired) center director if the franchisor determines that the franchisee identified to serve in that role is not qualified. All who are registered for new franchisee training must complete a variety of self-directed learning (i.e. independent online study) requirements prior to traveling to attend the in-person portions of the designated trainings. Prior to the learning center opening, the franchisor will provide franchisees with introductory online modules, independent learning guidance, and in-person new franchisee training (four days). Franchisees (or their operating principal if they are an entity), their center director and/or other previously trained and experienced employees must attend and satisfactorily complete various ongoing training courses that the franchisor periodically provides at the times and locations designated. Franchisees are required to attend a minimum of four franchisee meetings per calendar year. These meetings can be held virtually, and the franchisor will provide advance notice of scheduled meetings.

Territory Granted: Franchisees will operate the learning center at a specific location that the franchisor first must approve. Franchisees will not receive an exclusive territory. Franchisees may face competition from other franchisees, from outlets that the franchisor owns, or from other channels of distribution or competitive brands that the franchisor controls. The parents of Eye Level students are free to enroll their children at an Eye Level Center of their choice, subject to territorial restrictions previously granted to Eye Level franchisees.

Obligations and Restrictions: If franchisees are individuals, they must be at the learning center during all center sessions except in extraordinary circumstances of a personal nature. Franchisees must devote full-time and devotion to the Eye Level franchise throughout the franchise relationship. The franchisor defines full-time devotion as at least 30 hours per week dedicated exclusively to being present at the learning center and those hours must include all center sessions that the learning center is open to the public. If franchisees are a corporation or limited liability company, the personal obligation and full-time devotion requirement applies only to the operating principal and any owner who has a 50% or more ownership interest in the franchise. Franchisees must offer and sell courses for all subjects and perform all services that the franchisor periodically requires for Eye Level Learning Centers. In conducting courses, franchisees may only use the instructional materials and no other materials. Franchisees may not use or permit the use of the site approved for any other purpose or activity at any time without first obtaining the franchisor’s written permission.

Term of Agreement and Renewal: The length of the initial franchise term is three years from the effective date of the Franchise Agreement. If franchisees are in full compliance, they may renew the Franchise Agreement for successive five-year terms. Each renewal will be on the then current form of the Franchise Agreement (which may be materially different).

Financial Assistance: The franchisor does not offer direct or indirect financing. The franchisor does not guarantee a franchisee’s note, lease, or obligation.

Estimated Initial Investment

Name of Fee	Low	High
Initial Franchise Fee	$10,000	$10,000
Microsite site Set-Up Fee	$100	$100
Booklet Security Deposit	$3,000	$3,000
Rent	$1,200	$4,500
Lease Security Deposit, if required	$1,200	$9,000
Leasehold Improvements	$15,000	$48,000
Furniture, Fixtures, Equipment, Signage and Supplies	$7,000	$8,000
Professional Fees	$1,000	$3,000
Design and Architect Fees	$1,000	$2,000
Computer and Tablets for Eye Level Center	$2,000	$3,000
Business License and Permits	$100	$200
Criminal Background Check	$18	$50
Grand Opening Marketing	$4,000	$4,000
Training Expenses (out-of-pocket costs)	$250	$6,000
Insurance – 12 months	$1,050	$2,200
Payroll Cost for Employees (3 months)	$1,000	$3,000
Eye Level Lead Management Telephone System	$400	$600
Additional Funds – 3 months	$7,000	$22,500
ESTIMATED TOTAL	$55,318	$129,150

 

Other Fees

Type of Fee	Amount
Continuing Service and Royalty	Enrollment Royalty Fee: For each reporting month, $15 times the number of newly enrolled students. Monthly royalty will range from $36 per subject-student during the probationary period and $32 per subject-student after termination of the probationary period, minimum probationary period is 6 months from 1st enrolled subject-student. Minimum royalty of $1,500 after one year from the date franchisees enroll the first subject-student.
Summit of Math Continuing Service and Royalty Fee	$15 per month per student.
Brand Development Fund	$1.00 per subject-student.
Cooperative Advertising Programs	The franchisor may establish a local marketing cooperative for Eye Level Learning Centers in the franchisee’s area. The owners of the cooperative will determine by vote how much franchisees will be required to contribute to the cooperative and when their contribution will be due.
Additional Training or Assistance	Currently, $150 per day plus expenses for training at the franchisor’s location, and $300 per day plus expenses for training at the franchisee’s learning center.
Transfer	$5,000
Transfer Training Fee	$1,000
Renewal Fee	$1,000 (at the time of renewal).
Additional Instructional Materials	$1.00 per booklet for exceeding instructional materials for students.
Testing	The franchisor’s costs of testing.
Computer System, Maintenance and Support	The franchisor’s costs of service if it decides to implement.
Audit	Cost of inspection or audit.
Administrative Fee for Late Payment and Underpayment	1.5% on the overdue amount each month or $100, whichever is higher.
Late or Inaccurate Report Fee	$200 per month for the first month franchisees fail to submit a complete and accurate report on time; $500 for the second month that this occurs; with increments of $500 per month thereafter.
Non-Compliance Fee	$300 per month for each non-complying incident.
Maintenance and Refurbishing of Learning Center	Franchisees must reimburse the franchisor’s expenses.
Insurance	Franchisees must reimburse the franchisor’s costs.
Insufficient Funds Processing Fee	$100
Management Fee	$500 per person per day (plus costs and expenses).
Costs and Attorneys’ Fees	Will vary under circumstances.
Indemnification	Will vary under circumstances.
Background Checks	Determined by vendor.
Relocation Fee	The cost of new signage.
Early Termination Fee	$4,000
Credit Card Fee	2% surcharge on any fee paid by credit card.
Administrative Addendum Fee	$250
Handling Fee Charge for Boxes Shipped to Franchisee	$4.00 per box shipped 25 pounds or more; $3.00 per box shipped less than 25 pounds.

The above information has been compiled from the FDD of Eye Level Learning Center. Year of FDD: 2025.
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