Window Genie : Steve Sarafin on 25 Years With Window Genie

This owner testimonial features Steve Sarafin of Sparta, New Jersey, who has been a Window Genie franchise owner for twenty-five years after signing his original documents in 1999. In the video he reflects on a rare long-term perspective on the business. Before Window Genie, Sarafin spent about twelve years in the lawn care industry on the chemical maintenance side, and he explains that what drew him to the franchise was the same thing he valued there: recurring, renewable services that repeat on a yearly basis. He describes always having the entrepreneurial itch to run his own business, backed by a career built on customer service. Sarafin frames the Window Genie owner as being in the marketing business, promoting window cleaning, pressure washing, gutter cleaning, holiday lighting, and window film to both homeowners and commercial clients. He credits a good, honest reputation as a key part of his long success. While he is candid that business ownership is not easy, he says the rewards at the end are amazing and that he would not trade it for the world. In the video he shares what ownership has meant for his family, from putting three children through college to traveling together every July and enjoying time out on the boat. He calls the whole experience an unbelievable ride.