Martinizing Cleaning Franchise Costs, Fees & FDD

Year Business Began: 1949

Franchising Since: 1949

Headquarters: Naples, Florida

Estimated Number of Units: 335

Franchise Description: The franchisor is Martinizing International, LLC. The franchisor’s parent company is Clean Franchise Brands, LLC. Franchisees will operate a dry cleaning and laundry business that provides dry cleaning and laundry services under the “Martinizing” trademarks. Martinizing businesses may also include tailoring, shoe repair, wedding gown heir-looming, fur storage, suede and leather processing and other ancillary services. The franchisor offers three models of dry cleaning and laundry service businesses:

• A Martinizing Dry Cleaning Plant is a full-service retail store at which all dry cleaning processing takes place on the premises. For new Martinizing plants, the cleaning is done in an environmentally friendly way in which Perchloroethylene is not used in any manner.
• A Martinizing Satellite Store is a pick-up and drop-off dry cleaning store where no processing is done on premises. All processing work is done by an affiliated plant or an approved wholesaler, which processes the clothing at a separate location.
• A Martinizing Pick Up and Delivery Model business is a pick-up and drop-off dry cleaning business where there is no storefront, and the business is operated primarily from a delivery van. All processing work is done by an affiliated plant or approved wholesaler, which processes the clothing at a separate location.

Training Overview: The franchisor will provide franchisees a pre-commencement training program for them and up to one additional employee, to be trained simultaneously. The training program is normally conducted over a four to six day time period. The exact time will depend upon the franchisee’s experience and ability to learn the material. The content will be covered by studying the operations manual, the computer system manual, for familiarization with the touch screen application and on-the-job training at an operating Martinizing outlet. Training will be done in Hanover, Massachusetts, Naples, Florida, and/or at the franchisor’s training facilities located in Waltham, Massachusetts; Fort Mill, South Carolina; Gilbert, Arizona; and Naples, Florida. The franchisor may conduct mandatory or optional additional refresher training programs from time to time.

Territory Granted: Franchisees may operate their plant or satellite store only at the fixed location that the franchisor has approved, and they may not relocate the store without approval. Franchisees may operate their Martinizing Delivers franchise within a defined area. Once the franchisor approves the site or area, it will specifically identify the store location (if applicable) and the franchisee will be granted a specific territory, which the franchisor will define. Once the territory is defined, the franchisor will not modify the territorial rights. As long as franchisees are in full compliance with their Franchise Agreement, and subject to certain exceptions, the franchisor will not grant other Martinizing franchisees the right to open a franchise within the territory, and it will not open a company-owned Martinizing store within the territory. The franchisor will determine the size and boundaries of the territory at its discretion, based on factors including geographic area, population density, character of neighborhood, location, number of competing businesses and other factors. While the exact size of the territory will vary based on these factors, a typical territory will cover an area that extends in all directions from the premises, up to three miles in less populated areas and one city block in city areas, with the premises located at the approximate center of the territory.

Obligations and Restrictions: Franchisees or the managing partner or shareholder, or a manager designated by the franchisee and approved by the franchisor and trained by the franchisor, must at all times faithfully, honestly and diligently perform and exert their best efforts in performing the obligations under the Franchise Agreement. Each owner of the franchise must jointly and severally be bound by the terms of the Franchise Agreement and personally guarantee performance. Franchisees may only sell products and services that have been approved in advance by the franchisor. Franchisees must offer all goods and services that the franchisor designates as required for all franchisees.

Term of Agreement and Renewal: The length of the initial franchise term is 10 years. A successor franchise may be granted for 10 years, if requirements are met.

Financial Assistance: The franchisor and its affiliates do not offer direct or indirect financing. Neither the franchisor nor its affiliate will guarantee a franchisee’s note, lease or other obligation.

Estimated Initial Investment

Name of Fee	Low	High
Initial Franchise Fee	$60,000	$60,000
Travel, Lodging, Expense, and Salary, if any, of Persons Attending Martinizing Training Program	$250	$3,000
Real Estate and Prepaid Rent, Security and Utility Deposits	$0	$15,000
Leasehold Improvements	$0	$160,000
Start-Up Supplies & Equipment Package	$257,648	$293,100
Freight	$13,000	$20,000
Installation	$50,000	$50,000
Green Earth Solvent Licensing Fee	$2,500	$2,500
Signage and Permits	$8,000	$12,000
Grand Opening Marketing Campaign	$12,000	$12,000
Insurance	$850	$2,200
Miscellaneous Opening Costs	$2,500	$7,500
Additional Funds – 3 months	$20,000	$140,000
ESTIMATED TOTAL (for a new build plant store)	$426,748	$777,300

 
Other Fees

Type of Fee	Amount
Successor Franchise Fee	25% of the then-current initial franchise fee.
Royalty	6% of gross revenue.
Ongoing Local Marketing	A minimum of 1% of gross revenue per year, either through participation in corporate wide programs (where available) or with local marketing vendors.
Regional/National Marketing	Brand development fee of 2% of gross revenue.
Technology Fe	Up to $1,000 per month.
Interest on Late Payments	18% per annum or the maximum rate permitted by applicable law, beginning from the due date of the overdue payment.
Non-Reporting Fee	$500 fee per week for non-reporting of financials or sales when due.
Audit Costs	Audit costs are not controllable by the franchisor and will vary greatly depending on the size of the franchisee’s operation and the organization of their books and records.
Additional Assistance/Refresher Training	$400/day plus expenses, if needed. Required refresher training would likely be for one or two days and would take place either at corporate headquarters or the franchisee’s store. Subject matter would vary depending on specific needs.
Martinizing Convention or Regional Meeting	$0 to $750 plus travel, lodging, and other expenses.
Operations Manual Replacement Charge	The actual cost plus a 15% processing fee. Current cost is $50.
Termination Fee	24 months of royalties and ad fund fees.
New Supplier Evaluation Fee	$200 plus actual costs of evaluating a potential new supplier, including testing.
Franchise Renewal Fee	25% of the then-current initial franchise fee.
Transfer Fee	80% of the then-current franchise fee, plus any outstanding fees owed to the franchisor as of the date of the transfer. May be waived given certain provisions.
Brand Damages	Actual costs.
Remodeling of Store	Estimated between $2,000 to $10,000.
Expenses to Enforce Obligations Upon Termination	Varies under circumstances, but could range from $5,000 to $50,000 or more.
Costs and Attorneys’ Fees	Actual costs.

The above information has been compiled from the FDD of Martinizing. Year of FDD: 2025.
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