Molly Maid Franchise Costs, Fees & FDD

Year Business Began: 1979

Franchising Since: 1979

U.S. Headquarters: Waco, Texas

Country of Origin: Canada

Estimated Number of Units: 455

Franchise Description: Molly Maid SPV LLC is the franchisor. The parent company is Dwyer Franchising LLC d/b/a Neighborly (f/k/a The Dwyer Group, Inc.). Franchise owners provide residential homeowners a premium home cleaning experience utilizing the Molly Maid business system.
Training Overview: Initial Training begins with “Sure Start,” a 15 to 17 week program that includes numerous pre-opening and post-opening activities. During Sure Start Phase I, franchisees must prepare a comprehensive financial plan, review the manuals, complete learning classes in the franchisor’s learning management system, complete a territory review, coordinate their initial advertising program, acquire proper insurance, acquire all permits, licenses, and approved vehicles, and coordinate and meet with their vendor selections and PTN representatives. During Sure Start Phase II classroom and hands-on training sessions will be conducted at the franchisor’s offices in Waco or Irving, TX for three days (although this training may be conducted virtually) and at one of the franchisor’s franchise owner training centers for an additional five days. Currently, the franchisor has chosen to provide on-going training through its software Knowledge Base, conference calls, webinars, electronic mail, monthly publications, annual Reunion, and regional meetings. The franchisor may also require franchisees to attend and complete a “refresher” training course or advanced training course if it determines that franchisees are not current on all aspects of the system or are otherwise in need of training.

Territory Granted: The Franchise Agreement will specify the designated territory which will provide franchisees limited territory protection. Territories are identified by U.S. zip codes. Each physical household within each zip code that comprises the territory at the time a franchisee signs the Franchise Agreement will be assigned 1 “point.” 1 additional point will be assigned to each physical household with a combined annual gross income of $100,000 or higher along with additional factors. The sum total of the points assigned to the territory multiplied by 0.15 shall be the “target household” total or “TH.” The typical territory includes a TH of approximately 45,000 to 70,000. The franchisor reserves the right to adjust the TH for the territory as it deems appropriate to account for market conditions, urban and rural exceptions, remnant inventory and expansions. However, provided franchisees are in full compliance with their Franchise Agreement, the franchisor will not operate or grant a franchise for the operation of another Molly Maid franchise with rights to market within the territory during the term of the Franchise Agreement.

Obligations and Restrictions: If franchisees are individuals, they must directly perform or supervise the operation of the business unless the franchisor consents otherwise. If franchisees are a corporation or other legal entity, direct, on-site supervision must be done by a designated owner who has successfully completed the training program unless the franchisor consents otherwise. If agreed that the franchisee does not personally need to perform or supervise operation of the business, an individual who has successfully completed the training program must directly supervise the franchise, and that individual must be a bona fide manager, as determined by the franchisor. While owning the business, the franchisee cannot have an interest or relationship with any competitors. Franchisees must offer and sell only the goods and services that conform to the franchisor’s standards and specifications. Franchisees must offer the goods and/or services that the franchisor designates as required for all franchisees and franchisees may elect to offer other products and/or services only if the franchisor approves them in advance. Beginning with the second full calendar year of operations, based on the cumulative number of years the franchisee has been operating the business, including years in operation under a prior franchise agreement, the business must achieve (a) the applicable minimum gross sales each week during the term and (b) a specified net promoter score (or another customer satisfaction survey score the franchisor designates) for each applicable measurement period the franchisor sets.

Term of Agreement and Renewal: The length of the initial franchise term is 10 years. The Franchise Agreement may be renewed for one additional 10-year term by executing the then-current form of Franchise Agreement and meeting the other requirements for renewal.

Financial Assistance: The franchisor may agree to finance a portion of the initial franchise fee for qualified prospective franchisees under specified terms and conditions. The franchisor’s decision to finance the initial franchise fee will be based, in part, on the franchisee’s creditworthiness, the collateral the franchisee has available to secure the financing and the franchisor’s then-current financing policies. The franchisor may periodically agree with third party lenders to make financing available to its qualified franchisees and it may, in its sole discretion, refer franchisees to a third party lender for financing. Enterprise may offer franchisees financing for vehicles if they meet their qualifications; however, franchisees are not required to purchase or lease their vehicles from them. The franchisor also suggests third party sources for lending. Other than the instances described, Molly Maid Inc. will not guarantee any notes, leases or obligation.

Estimated Initial Investment

Name of Fee	Low	High
Initial Franchise Fee	$14,900	$14,900
Territory Fee	$45,000	$70,000
Initial Startup Package	$8,000	$9,000
Software Enrollment and Training Fee	$1,500	$1,500
Auto Lease Deposit and 3 Months Lease Expense	$3,900	$5,500
Computer Hardware	$2,200	$4,500
Leasehold Improvements	$1,000	$5,000
Real Estate, Utility Deposits and Three Months’ Rent	$4,000	$7,000
Furniture, Fixtures and Equipment	$2,500	$3,500
Permits and Licenses	$100	$1,000
Insurance Deposit and Three Months Insurance Expense	$2,800	$5,300
Training Expenses for Travel, Food and Lodging	$4,000	$5,000
Professional Fees	$0	$5,000
Additional Funds-3 Months	$50,000	$60,000
ESTIMATED TOTAL	$139,900	$197,200

Other Fees

Type of Fee	Amount
License Fee	3 – 6.5% of gross sales except for “roll-in” sales. In addition, minimum license fees apply.
Marketing, Advertising and Promotion (MAP) Contribution	The then current fee. The current fee is 2% of gross sales per week franchise agreement that the franchisee has entered into with the franchisor.
Local Marketing Requirement	$1 per target household value per year, which declines as gross sales increase, to a minimum of $0.15 per target household value if criteria are met.
Local Marketing Groups	Not to exceed 3% of gross sales.
Internet Connection & Anti-Virus Software	The then current fee. The current fee is $70 - $160 per month for 1 account/user on 1 computer.
Software System Fees	Currently $58 per month for the technology package. Additional fees apply for additional email accounts and QuickBooks Online.
Late Fees (on Software System Fees)	$25 per month or the maximum amount allowed under the law, whichever is less.
Reunion, Conventions and Regional Meetings and Additional Training	The then current fee. Currently up to $1,000. Franchisees who do not attend Reunion may be charged up to $2,000 for failure to attend.
Renewal Fee	$5,000
Transfer	Varies. See FDD.
Interest	12% per annum or the maximum permitted by law on unpaid balances.
Late Fees	$10 per day.
Audit	Cost of audit plus expenses, plus any amount owed as shown by the audit, plus interest and late fees.
Audit Noncompliance Fee	$500 per document (up to $2,500 per audit) that the franchisee fails to timely make available to the franchisor in connection with an audit; and/or: cost of audit, if audit is rescheduled due to failure to cooperate with the audit.
Indemnification and Attorney’s Fees and Costs	Varies according to loss.
Territory Violation	First intentional violation: 50% of cumulative revenue from a customer wrongfully serviced. Any subsequent violation: 100% of cumulative revenue from a customer wrongfully serviced.
Amendment Fee	$300
Tax Reimbursement	Varies according to tax.
Dishonored Check or ACH Draft	$50
Additional Training Fee	The then-current fee, currently up to $100 an hour per attendee.
Key Accounts / Management Fee	Up to 3% of total gross sales related to key account work, including gross sales that relate to key accounts; Gross sales that are the result of any lead or any agreement developed by the franchisor’s business development department or any similar group that is part of the franchisor or is the franchisor’s designee; Gross sales for work that is dispatched from any call center operated by the franchisor or designee; Gross sales that are audited by the franchisor or designee according to key accounts standards or gross sales that otherwise benefit from the franchisor’s key accounts activities or management.

The above information has been compiled from the FDD of Molly Maid. Year of FDD: 2025.
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