PJ's Coffee : Aubry and LaCour Miller Win PJ's Coffee Franchisee of the Year

This PJ's Coffee video is the on-stage Franchisee of the Year award acceptance moment for Aubry and LaCour Miller, multi-unit franchisees who bought into the brand three years before the award. The piece is positioned for prospective candidates who want to see the kind of franchisee outcome the brand recognizes — and the kind of family operation that delivers it. On what the award means to the Millers, the franchisee names the win as something she has aspired to since becoming a franchisee three years prior. She specifically credits her husband, who works behind the scenes — a behind-the-counter and family-business framing common across PJ's Coffee testimonials. The growth narrative she lays out is two-phase: a heavy first-year learning curve about how to run the PJ's Coffee business, followed by a multi-year stretch where the work paid off in measurable success and improvement. On forward growth, the closing detail is the operational signal. The Millers had just signed another franchise agreement and have several more in the pipeline — moving from single-unit operators into the brand's multi-unit franchisee tier. For prospective candidates, the award format is the brand's way of pointing at what franchisees who execute the model well end up doing: doubling down on additional units rather than exiting. The Franchisee of the Year award is the brand's annual recognition for top-performing franchisees, used as much as social proof for new candidates as it is internal recognition. This watch page hosts the Miller award video for prospective PJ's Coffee candidates evaluating brand culture, owner-operator outcomes, and the path from new franchisee to multi-unit operator. This watch page is part of the PJ's Coffee content series on Franchise Direct.