The New Orleans Roots Behind the PJ's Coffee Brand
How to use this video
This video shares the story behind the PJ's Coffee franchise and how the business has evolved over time. As you watch, consider the brand’s origins, values, and how its history shapes the opportunity today. If this story resonates, the next step is to request more information and speak directly with the franchisor.
How to use this video
This video shares the story behind the PJ's Coffee franchise and how the business has evolved over time. As you watch, consider the brand’s origins, values, and how its history shapes the opportunity today. If this story resonates, the next step is to request more information and speak directly with the franchisor.
About This Video
This PJ's Coffee video, titled Brand Truth in Motion, is a short narration-less visual expression of what the brand stands for.
PJ's Coffee was founded in New Orleans in 1978 by Phyllis Jordan, a pioneer in the coffee industry who championed high-quality beans, superior roasting methods and a passion for the craft of coffee-making. That heritage remains central to the brand. PJ's says it harvests, roasts and personally crafts gourmet drinks using only Arabica beans, paired with fresh breakfast pastries.
One of the brand's signatures is its iced coffee. PJ's uses a cold-drip process, pioneered by Jordan herself, which the brand says protects the flavor and strength of the coffee while greatly reducing acidity. The same method is still used to brew its Cold Brew Iced Coffee today.
The brand positions itself as a gourmet coffee concept with New Orleans flavors and a memorable guest experience. For franchisees, that identity is backed by support in site evaluation and lease procurement, product distribution from its roasting facility, multi-level training, design and construction, ongoing operations consulting, and marketing.
For prospective franchisees, this video is a way to feel the personality of the brand they would represent.