Crumbl Cookies Franchise Costs, Fees & FDD

Year Business Began: 2017

Franchising Since: 2018

Headquarters: Lindon, Utah

Estimated Number of Units: 1,060

Franchise Description: The franchisor is Crumbl Franchising, LLC. Franchisees operate a cookie baking and delivery business that provides cookies to the public, as well as ice cream and other complimentary products. The grant of a franchise authorizes franchisees to engage in the franchisor’s complete system under the name “Crumbl” and other proprietary marks according to its system, confidential manuals, standards, equipment, uniforms, merchandising, marketing, décor and colors, recipes, proprietary ingredients, menus, the sale of products and services, and other confidential business information, procedures, services, and other specifications as it may develop.
Training Overview: The primary owner and manager(s) are required to successfully complete the initial training program prior to the opening of the franchise business. The first part is an online self-guided training course, which takes approximately 15 to 20 hours to complete. The franchisor may require, at its discretion, a second portion of training, which is an in-person training conducted by the franchisor’s trainers at its training facility in Lindon, Utah, a nearby franchise location, or another location designated by the franchisor, which currently lasts around 10 to 14 days. The first and second (if the franchisor requires) parts of the initial training must be completed at least one week before the franchise opens. The third and final part of the initial training is an in-person training conducted by a field trainer at the franchisee’s store for around 6 to 12 days. At the franchisor’s discretion, once each calendar year, at a time designated by the franchisor, the primary owner and designated manager shall meet with the franchisor’s representatives at a location specified by the franchisor, for the purpose of discussing and reviewing the franchisee’s operations, training, status, and financial performance.

Territory Granted: The specific size of the territory is set by the franchisor based upon the population density, the business base in the territory, whether the location is in a metropolitan or rural area, and other comparable factors. There is no minimum size for a designated territory, but territories are generally set between one to two miles from the premises in all directions. The franchisor may set the boundaries of the territory based on zip code, boundary streets, highways, county lines, designated market area, radius from a specific address, and/or other recognizable demarcations. The franchisor may adjust the boundaries of the territory at the end of the initial franchise term and any successor franchise term, or if the population in the territory increases to a total of 100,000 residents or more.

Obligations and Restrictions: The primary owner must personally participate in the direct operation and supervision of the franchise business on a full-time basis for at least the first 60 days of operation. Thereafter, the franchisor requires on-premises supervision by the primary owner or the designated manager who must be certified by the franchisor to manage the franchise business. The primary owner must work sufficient hours to operate the franchise business or supervise the manager so that the franchise business is operating at maximum capacity and efficiency. Neither franchisees, their primary owner, nor their management employees can have an interest in or business relationship with any cookie, bakery, or dessert business, including any business whose gross sales total more than 10% in any product area specified by the franchisor. Franchisees must operate the franchise business at six days per week throughout the year, from 8:00 a.m. until midnight, throughout the year (unless waived in writing by the franchisor), except for the following holidays: New Year’s Day, Thanksgiving Day, Christmas Eve, and Christmas Day. Franchisees must provide and sell only those products and services specified and approved by the franchisor in writing. The franchise agreement is dependent upon achievement of a minimum sales volume, market penetration or other contingency.

Term of Agreement and Renewal: The length of the initial franchise term is 10 years. If franchisees are in good standing at the end of a franchise term, they have two successive options to enter into successor franchise agreements for an additional term of 10 years.

Financial Assistance: Neither the franchisor nor its affiliates offer direct or indirect financing. The franchisor does not guarantee a franchisee’s note, lease, or obligation. There may be SBA financing to assist with the purchase of this franchise.

Estimated Initial Investment

Name of Fee	Low	High
Initial Franchise Fee	$50,000	$50,000
Opening Tech Equipment Package	$12,000	$15,000
Opening Box and Ingredient Package	$8,000	$13,000
Initial Training Fees, and Travel, Lodging, Food, and Other Expenses While Training	$25,000	$35,000
Real Estate and Improvements	$350,000	$700,000
Rent – 3 months	$16,666	$83,333
Professional Fees	$10,000	$50,000
Equipment, Furniture, Fixtures, Décor, and Supplies	$253,000	$291,000
POS System, Computer Hardware, and Software	$5,500	$18,000
Signs	$12,000	$32,000
Misc. Opening Costs	$2,500	$35,000
Opening Inventory	$10,000	$20,000
Additional Funds – 3 months	$61,400	$100,200
ESTIMATED TOTAL (does not include royalties or marketing fees)	$816,066	$1,442,533

 
Other Fees

Type of Fee	Amount
Royalty	8% of gross sales.
Marketing Fund Fee	2% of gross sales.
Advertising Cooperative	1% to 2% of gross sales payable to the co-op, if established by the franchisor.
New Primary Owner or New Manager Training	$4,000 per training session, which may include (1) a 5-to-7-day session at the franchisee’s location, and/or (2) a 5-to-10-day session at the franchisor’s headquarters, or another location selected by the franchisor.
Annual Manager Training Fee	$250 to $500 per person, per training session.
Additional In-Person Training or Assistance	$500 per day, per person.
Franchise Agreement Transfer Fee	$10,000
Internal Transfer Fee	$500
Transferee Training Fee	$8,000 per training session.
Relocation Fee	$2,500
Late Fees and Interest	$25 per day for each late payment or report; plus 18% interest or the maximum rate permitted by state law, whichever is less.
Interest	18% interest on any late payment, or the maximum allowed by state law, whichever is less.
NSF Fees	$50 per bounced check or insufficient or disputed draft.
Successor Franchise Fee	$2,500
Conference or Seminar Fee	The then-current fee for conferences or seminars, not to exceed $5,000 per attendee. Currently the fee is $0 per day.
Supplier Evaluation Fee	$2,000, plus reasonable expenses, at cost.
Fees on Default	Attorney’s fees, costs, interests and audit costs.
Audit Charge	Cost of audit.
Interim Management Fee	The then-current fee; currently the fee is $500 per day, per representative.
Interim Training Fee	The then-current fee; currently the fee is $500 per day, per representative.
Gift Card Program Fee	5% to 15% of the redemption value of the gift card.
System Non-Compliance	$250 to $1,000. Varies by violation.
Indemnification	Varies.
Technology Fee	Currently $650.
Centralized Billing Fee	Currently, the cost of the services, plus a 5% to 15% administrative fee.
Onsite Inspection Fee	Currently $100 to $200 per inspection.
Transaction Processing Fee	Currently 2.4% to 3% of each transaction.
Dispute Resolution Fees	Varies.
Post-Termination Liquidated Damages	Average royalty from the previous 12 months multiplied by the lesser of 36 months or the remaining term of the franchise agreement, whichever is less.
De-Identification Fee	$10,000 to cover costs of enforcement, $500 per day for default, and all costs of third-party assistance with deidentification of the franchised business.
Tax Reimbursement Fee	Sum equal to tax imposed.
Insurance Procurement Fee	The cost of insurance, plus 10% administrative fee.
PCI and DSS Audit Reimbursement Fee	All costs related to the audit.
Reimbursement Fee	All reimbursement amounts paid to customers, plus a 10% administrative fee.
Marketing Materials	Cost plus our reasonable expenses.
Document Preparation Fee	The franchisor’s legal fees and administrative costs related to the transfer, no less than $250.
Marketing Assistance Fee	$75 per hour or our then-current rate as set forth in the manuals.

The above information has been compiled from the FDD of Crumbl Cookies. Year of FDD: 2025.
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