Franchising Since: 2002
Headquarters: Woodbury, Minnesota
Estimated Number of Units: 5,275
Franchise Description: The franchisor is Anytime Fitness Franchisor LLC. The franchisor is an indirect, wholly owned subsidiary of Purpose Brands Holdings, LLC. The franchise system consists of fitness centers offering convenient access and one on one, small and large group training, coaching and recovery services. Through an affiliate, the franchisor has developed an access and security system that allows members of an Anytime Fitness center to have access to any Anytime Fitness center 24 hours a day, automated tanning and vending services, and reciprocal benefits between centers. In limited cases, the franchisor may allow a center to not be accessible 24 hours a day.
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Territory Granted: Once the location for the Anytime Fitness center has been approved, the franchisor will grant franchisees a protected territory. To identify the protected territory, the franchisor will use mapping and demographic software to draw a circle around the location. The determination of the protected territory is within the franchisor’s sole discretion. The radius of the circle identifying the protected territory may vary, but it will be no larger than three miles and the protected territory will include a population of no more than 30,000 people. Protected territories may overlap, but the franchisor will not approve anyone opening an Anytime Fitness center, or relocating an Anytime Fitness center, into a protected territory given to another Anytime Fitness center.
Obligations and Restrictions: While it is not required that franchisees personally supervise their Anytime Fitness center, the franchisor recommends that they do so. If the franchisee is not the “on premise” supervisor of the business, a principal operator must be designated to serve as the on premises supervisor. The principal operator of the business must complete initial training requirements and all other training reasonably designated and, at the franchisor’s discretion, that person must sign a confidentiality agreement with the franchisee that meets the franchisor’s requirements and that the franchisee provides to Anytime Fitness before they attend training. Franchisees may offer only those products and services that are approved and only from the location that is approved. Franchisees must offer all products and services that are designated as required for all franchisees.
Term of Agreement and Renewal: The initial term is six years. If franchisees are in good standing, they can renew the Franchise Agreement for an additional five-year period.
Financial Assistance: The franchisor does not generally offer, directly or indirectly, any other financing to help franchisees establish their business. However, the franchisor does have arrangements with a number of third-party equipment lenders who provide financing to its franchisees. The franchisor does not guarantee any note, lease or other obligation franchisees incur.
Estimated Initial Investment
Name of Fee | Low | High |
Initial Franchise/ Development Fee | $42,500 | $42,500 |
Travel and Training Expenses | $1,500 | $1,875 |
Leasehold Improvements | $93,900 | $430,000 |
3 Months’ Rent + Security Deposit | $36,000 | $56,500 |
Construction Management Fees | $0 | $13,500 |
Architect/Design Fees | $17,370 | $30,820 |
Fitness Equipment | $138,000 | $155,760 |
Technology Equipment Package | $30,036 | $36,472 |
Supplies | $3,500 | $3,800 |
Interior & Exterior Signs | $20,500 | $37,000 |
Miscellaneous Opening Costs | $7,000 | $8,930 |
Pre-Sale/Grand Opening Advertising | $11,000 | $23,000 |
Insurance/Bond | $2,900 | $3,450 |
Furniture & Fixtures | $8,000 | $16,000 |
Additional Funds – 3 months | $46,620 | $48,000 |
ESTIMATED TOTAL | $458,826 | $907,607 |
Other Fees
Type of Fee | Amount |
Monthly Fee | Currently $820 per month per center. The franchisor reserves the right to periodically increase this fee and/or replace this fixed fee with a percentage-based monthly royalty of up to 8% of gross revenue. |
General Advertising Fee | Currently, $600 per month, beginning when franchisees open their center; $300 per month for an Anytime Fitness Express center. |
Grand Opening and Ramp Up Program | $11,000 to $23,000 for an Anytime Fitness center. |
Base Technology Fee (formerly, Global Access Fee) | Currently, $799 per center. The franchisor reserves the right to periodically increase this fee. |
Coaching Suite Fees | Currently: 1-3 centers: $149 per center 4-9 centers: $109 per center 10+ centers: $109 per center for the first 9 centers, and $0 for each additional center thereafter. The franchisor may increase this fee not to exceed $300 per center per month. |
Coaching Suite Registration Fee | Currently, $250 per person. Currently, there is no registration fee as a new or renewing franchisee to attend the coaching suite training that is conducted as part of the initial training program. |
On-Site Relaunch Training or Additional Fees | Currently, $4,000. |
On-Site Relaunch Rebooking Fees | $2,000 for each re-booking. |
On-Site Training Cancellation Fees | $0-$10,500 depending upon the type of scheduled training and how far in advance the franchisee cancels the training. |
No Show Fees | Currently, $750, or the actual costs of rescheduling travel, whichever is greater. |
Healthy Contributions Fitness Incentive Program – Initial Fees | Currently, no cost for setup of the first Fitness Incentive Program, and $20 for each additional Fitness Incentive Program. Also, currently, $1.50 initial member fee for each member the franchisee enrolls on the Healthy Contributions website, and $3 for each member enrolled by a Healthy Contributions staff member upon club’s request. |
Healthy Contributions Fitness Incentive Program – Ongoing Fees | Currently $5 per Fitness Incentive Program per month, a monthly transaction fee of $0.35 per active member for each applicable deposit, a $0.40 per member, per month maintenance fee for data storage and security. |
Charitable Contribution | $100 per month. |
Inspection Fee | Generally, $50-$100. |
Peer Compliance Default Fee | Up to $1,000 per violation per month. |
Standard Default Fee | Up to $1,000 per violation per month. |
Marketing Materials | $5,000 for first year and thereafter may vary based on purchases. |
Conference Fee | Currently, $499 for early registration increasing to $749 at the conference. |
Continuing Engagement Credit Fees | Up to $1,200 for each year the franchisee fails to complete 1,200 continuing education credits (CEC), as outlined in the Operations Manual. |
Customer Service Webinar | Currently, $250. |
Renewal Fee | $7,500 |
Transfer Fee | $9,999 or $25,000 |
Liquidated Damages | $10,000 |
Insurance/ Bond Handling Fees | Currently, $100. |
Costs and Attorneys' Fees | Will vary under circumstances. |
Interest | The lesser of 1.5% per month or the maximum rate allowable by applicable law. |
Indemnification | Will vary under circumstances. |
Club Enhancement Program | $1,000 per month. |
Local Marketing Spend | $600, $800 or $1,000 per month, depending on the franchisee’s market tier; no minimum for an Anytime Fitness Express center. Currently, $350 one-time setup fee if the franchisor conducts the local marketing on the franchisee’s behalf. |
PT Revenue Reporting Fee | $500 per missing report. |
Pre-transfer / Renewal Technology Inspection Fee | $300 |
Provider Program (optional) | 7% of revenue received from physical therapy partner. The franchisor may increase this fee not to exceed 15% of revenue received. $1,000 - $2,000 for training. |
Anytime Nutrition Program | $149 per month. The franchisor may increase this fee not to exceed $249 per month. |
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