Jovie Franchise Costs, Fees & FDD

Year Business Began: 2001

Franchising Since: 2005

Headquarters: Broomfield, Colorado

Estimated Number of Units: 190

Franchise Description: The franchisor is Jovie Inc. The ultimate parent company is Bright Horizons Family Solutions Inc. The franchise offered is for the operation of a Jovie business (formerly College Nannies, Sitters and Tutors), which will offer nanny placement services and babysitting services. The franchisor’s in-home placement services are customized to meet the needs of families with flexible scheduling options, including full-time, part-time, before and after school, and summer childcare. The franchisor’s on-demand service offers private in-home childcare services to families and to business accounts such as churches, schools, hotels, childcare centers, events, country clubs and gyms.
Training Overview: The franchisor has a pre-training process in which it engages in a series of telephone conversations with online screen sharing. The franchisor then requires franchisees to complete a series of start-up and training activities, which they must complete on their own. In addition to the telephone/screenshare pre-training and self-guided activities, the franchisor provides franchisees with a series of online learning courses which must be completed before franchisees attend the classroom training. The classroom training is provided via a workshop held in Denver, CO which consists of 2.5 days of classroom work followed by weekly calls with a Franchise Business Consultant and a “Success Summit” which is a half-day virtual training. The initial training program is mandatory for franchisees (if they are an individual) or for the principal operator (if the franchisee is an entity). At least one person associated with the franchisee or their business must complete the classroom training session to the franchisor’s satisfaction prior to opening the business. The franchisor also requires manager training (delivered virtually) for all key managers of the community location, including all new managers that franchisees appoint in connection with the opening of the business. The franchisor reserves the right to require franchisees to attend additional training.

Territory Granted: Franchisees will receive a protected territory. The franchisor will not locate another Jovie company-owned or franchised business in the territory. Franchisees are restricted from marketing or soliciting business from any customers outside the territory. Similarly, the franchisor and other franchisees are not allowed to conduct direct marketing or solicit customers in the territory. The territory will be delineated by zip codes and the franchisor will determine the size and parameters of the territory through a third-party information services provider, which gathers its information from a variety of sources, including the most current available census data. A household is considered a “qualified household” for purposes of this determination when the following two characteristics are met: (1) household income is equal to or greater than an assigned threshold depending on the cost of living index in that zip code, and (2) there is at least one child present (under 14 years old) in that household. Typically, each standard-sized territory will be comprised of approximately 5,000 qualified households.

Obligations and Restrictions: The Franchise Agreement provides that the franchised business must at all times be under the direct on-premises supervision of a “principal operator” that the franchisee designates. The principal operator must meet the franchisor’s standards for business and managerial experience and other qualifications, provide acceptable references and pass the franchisor’s required background checks. The Franchise Agreement provides that franchisees must offer, and may only offer, the products and services that the franchisor authorizes in the manual, as they may be updated or otherwise changed in writing. Franchisees are prohibited from offering or selling products and services not authorized by the franchisor.

Term of Agreement and Renewal: The length of the initial franchise term is 10 years. Renewal is by way of entering a new Franchise Agreement if the franchisee meets the requirements.

Financial Assistance: If franchisees meet the franchisor’s credit standards, it will finance the initial franchise fee(s). Franchisees must make an initial down payment of at least 20% of the total initial franchise fee(s) at the time they sign the Franchise Agreement. The remainder, plus interest, must be paid over a period of 24 months. Except as described for the initial franchise fee, neither the franchisor nor any affiliate of its offers direct or indirect financing to franchisees.

Estimated Initial Investment

Name of Fee	Low	High
Initial Franchise Fee	$49,999	$49,999
Initial Marketing and Recruiting	$20,000	$20,000
Construction and Remodeling	$0	$12,000
Furnishings, Equipment, Supplies and Technology	$3,600	$14,300
Signage	$600	$6,000
Legal and Accounting	$1,200	$3,600
Training Expenses	$1,800	$3,600
Insurance	$7,000	$24,000
Additional Funds/Working Capital (initial 3 months)	$40,000	$60,000
ESTIMATED TOTAL	$124,999	$193,999

 
Other Fees

Type of Fee	Amount
Royalty	5% of gross revenues. Minimum monthly royalty of $800/month starting 18 months after the Franchise Agreement is signed (the effective date).
Brand Fund Contributions	2% of gross revenues.
Technology Fee	$225 per month per territory.
Local Marketing Expenditures	Greater of 2% of gross revenues or $15,000 per year.
Multi-Area Marketing and Cooperative Advertising	Varies.
Renewal Fee	$3,000
Relocation Fee	$3,000
Transfer Fee	$10,000 plus the cost of training ($2,000).
Audit Fees	Cost of audit.
Interest	1.5% per month.
Supplemental Training Fee	$2,000 per training session (1-day).
Manager Training Fee	Currently, $0 per person.
Shared Services Fee	Currently between $4 per applicant or $200 per hire. Scheduling: $1.50 per hour. Orientation: $15 per participant.
Conference and Meeting Fee	Currently, $200 per attendee.
Late Fee	$100

The above information has been compiled from the FDD of Jovie. Year of FDD: 2025.
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