Franchising Since: 2000
Headquarters: Fort Myers, Florida
Estimated Number of Units: 180
Franchise Description: Drama Kids International, Inc. is the franchisor. The franchisor offers franchises for the use of its “DRAMA KIDS” trademarks, trade names, service marks, and logos for the operation of Drama Kids businesses. Drama Kids businesses provide drama-based programs for children and teenagers ages 4 to 17 through a progressive curriculum that enables students to develop leadership, teamwork, and social interaction skills, public speaking skills, acting skills, confidence, self-esteem, and a positive approach to life.
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Territory Granted: Franchisees will receive an exclusive territory for their Drama Kids business, which means that during the term of the Franchise Agreement, the franchisor will not establish or franchise others to establish another Drama Kids business within their designated territory. A standard territory generally includes a maximum population of 500,000 people. The territory is based on county boundaries, school boundaries, US zip codes, as well as other geographic and population properties within that area and other relevant demographic factors.
Obligations and Restrictions: The franchisor requires that franchisees either directly operate their Drama Kids business or designate a manager who has been approved by the franchisor. The manager must meet the franchisor’s criteria and will be principally responsible for communicating with the franchisor about the Drama Kids business. The manager must have the authority and responsibility for the day-to-day operations of the Drama Kids business. Franchisees must sell or offer for sale only those services and products authorized by the franchisor, and which meet its standards and specifications. Franchisees must follow the franchisor’s policies, procedures, methods, and techniques. Franchisees must follow the franchisor’s online policy which currently allows them to establish an account and participate in social media sites.
Term of Agreement and Renewal: The length of the initial franchise term is seven years. If franchisees are in good standing and they meet other requirements, they may add one successor term of seven years.
Financial Assistance: The franchisor does not offer direct or indirect financing to franchisees. The franchisor does not guarantee a franchisee’s note, lease, or other obligation.
Estimated Initial Investment
Name of Fee | Low | High |
Initial Franchise Fee | $42,500 | $42,500 |
Initial Advertising | $2,000 | $5,000 |
Business and Office Setup | $500 | $2,000 |
Travel, Lodging and Meals for Initial Training | $500 | $2,000 |
Insurance | $500 | $1,500 |
Additional Funds (3 months) | $2,000 | $4,000 |
ESTIMATED TOTAL | $48,000 | $57,000 |
Other Fees
Type of Fee | Amount |
Continuing Franchise Fee | The greater of 8% of gross sales or the minimum royalty (year one: $0; year two: $200 per month; year three and subsequent years: $500 per month). |
National Advertising and Promotional Contribution | 1% of gross sales. |
Remedial or Additional Training | Currently $1,200 per person. |
Field Assistance | The then-current fee (currently $500 per day), plus expenses. |
Technology Fee | $50 per month. |
Social Media Management Fee | The then-current fee (currently $261 per calendar quarter). |
Annual Conference | The then-current fee. |
Class Scheduling and Registration Software | Currently estimated to range between $45 and $95 per month, depending on student volume. |
Late Fees | $10 per day, plus the lesser of 1.5% per month or the highest rate of interest allowed by law. |
Audit | Cost of audit and inspection, any understated amounts, and any related accounting and legal expenses. |
Indemnification | All amounts (including attorney fees) incurred by the franchisor or otherwise required to be paid. |
Inspection | The franchisor’s reasonable costs, travel, lodging and meal expenses. |
Costs and Attorney’s Fees | Will vary under circumstances. |
Renewal Fee | $5,000 |
Transfer Fee | $8,000 |
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