Franchising Since: 1993
Headquarters: Ft. Lauderdale, Florida
Estimated Number of Units: 2,175
Franchise Description: The franchisor is CruiseOne, Inc. The franchisor offers franchises for establishing and operating businesses that sell cruises, vacation packages, and certain other travel-related products and services according to a proprietary system. These travel-sales businesses operate under the “CruiseOne” and/or “Dream Vacations Start Here” service marks. In addition to these proprietary marks, the system includes standards, other proprietary marks and information, and a specially designed marketing program.
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Territory Granted: Franchisees will not receive a minimum territory. Franchisees will not receive an exclusive territory. The physical address of the franchised business described in the Franchise Agreement is called the “contact location.” Accordingly, while franchisees must maintain a contact location and identify the contact location in their advertising, they may operate their franchised business from any location. The contact location may be an office, home office, storefront, or mail stop or virtual mailbox with a physical address, provided that post‐office boxes are not permissible.
Obligations and Restrictions: The manager must devote his or her best efforts to managing and operating the franchised business. At all times it is open for business, the franchised business requires the manager’s day-to‐day supervision. If the franchisor permits the manager to be an individual other than the franchise owner, and the manager fails to satisfy his or her obligations due to death, disability, termination of employment, or for any other reason, the franchise owner must perform those obligations until they designate a new manager acceptable to the franchisor who has successfully completed mandatory initial training. Franchisees may sell only goods and services that the franchisor approves and only from suppliers that it approves. Franchisees must sell all goods and services that the franchisor authorizes.
Term of Agreement and Renewal: The length of the initial franchise term is five years. Franchisees do not have renewal rights. Granting the option to enter a successor franchise agreement is discretionary with the franchisor.
Financial Assistance: The franchisor may finance the initial franchise fee for qualified new franchisees. Otherwise, it is not the franchisor’s practice or current intent to sell, assign, or discount to a third party all or a part of the financing arrangement. The franchisor offers an initial franchise fee discount if franchisees are a new franchisee who has served or have an immediate family member who is serving in any branch of the United States military; a new franchisee who qualifies under the franchisor’s community hero program (first responder, teacher, healthcare worker, or exemplary community volunteer); or a new franchisee that qualifies under the franchisor’s Diversity Fran initiative.
Estimated Initial Investment
Name of Fee | Low | High |
Initial Franchise Fee | $10,500 | $10,500 |
Training Expenses | $250 | $475 |
Additional Signatories/Associates Training and Travel | $745 | $1,245 |
Office Equipment and Furniture | $0 | $350 |
Initial Office Supplies | $50 | $275 |
Computer Hardware/Software Equipment | $0 | $2,000 |
Insurance, Legal and Accounting | $150 | $1,800 |
Permits, Franchises, Bonds & Memberships | $150 | $500 |
Initial Promotion and Advertising | $250 | $1,200 |
Criminal and Civil Background Check | $0 | $50 |
Additional Funds (3 months initial phase for full-time franchisees) | $500 | $2,500 |
Financing Application Fee | $0 | $75 |
ESTIMATED TOTAL (for new franchisees) | $12,595 | $20,970 |
Other Fees
Type of Fee | Amount |
Royalty Fee | The royalty fee is equal to 1.5% -3.0% of the annual commissionable sales and is calculated for each annual commissionable sale based on the commission paid by the applicable travel provider. |
Travel Insurance Royalty Fee | 3% of all annual commissionable gross sales relating to travel insurance. |
Transfer Fee | $3,500 |
Errors and Omissions Insurance | $150 |
Liquidated Damages | Varies. |
Indemnification | Amount of damages and expensed incurred by the franchisor. |
Enforcement Costs | Amount of reasonable attorneys' fees, court costs and all expenses incurred in connection with the action or proceeding. |
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