WSI Digital Marketing Franchise Costs, Fees & FDD

Year Business Began: 1996

Franchising Since: 1997

Headquarters: Toronto, Ontario

Country of Origin: Canada

Estimated Number of Units: 155 (US only)

Franchise Description: National Internet Corporation is the franchisor. The parent company is World Technology Group Inc. The franchisor grants franchises to qualified candidates in the United States for the operation of businesses which offer full-service digital marketing systems to businesses under the trademark “WSI” and other authorized marks. The franchisor offers three types of licenses: the Regional Territory License, the National Territory License, and the International Territory License.
Training Overview: Franchisees (or the operating principal if the franchisee is an entity) must successfully complete the WSI two-staged initial training program to the franchisor’s satisfaction. Initial training includes “Stage 1” which is online pre-training, and “Stage 2” which is the five-day in-person training. Pre-training involves e-learning, and coaching calls, while preparing for the Stage 2 in-person training. Participants must successfully complete Stage 1 before starting Stage 2. Stage 2 training is held at the franchisor’s training facility in Toronto, Ontario, Canada, and is a continuation of Stage 1 with more hands-on learning and advanced topics covered. The franchisor reserves the right to conduct initial training virtually or at an alternate location in the event of unforeseen circumstances, extraordinary events beyond its control. After the completion of initial training and opening the franchised business, franchisees must participate in the Quick Start Program (QSP). QSP is focused on developing competencies to run the WSI Business and is delivered through coaching and on-the-job application of the learnings from Initial Training. QSP is six months in duration. Franchisees may send up to two individuals to Initial Training and QSP (one of which must be the franchisee or the operating principal, if the franchisee is an entity). The franchisor may require that franchisees and their management personnel attend such refresher courses, webinars, seminars, and other training programs as it may periodically designate. Franchisees (or the operating principal) must attend the WSI conventions and any mandatory regional meetings.

Territory Granted: Franchisees will not receive an exclusive territory. Franchisees may face competition from other franchisees, from outlets that the franchisor owns, or from other channels of distribution or competitive brands that it controls. If the franchised business is for a “Regional Territory License,” then franchisees would have the right to offer and sell services to customers in a state. If the franchised business is for a “National Territory License,” then franchisees would have the right to offer and sell services to customers anywhere in the United States. If the franchised business is for an “International Territory License,” then franchisees have the right to offer and sell services to customers anywhere in the world. Franchisees with an International Territory License are solely responsible for determining whether they are authorized to offer and sell services in any given jurisdiction.

Obligations and Restrictions: The Franchise Agreement does not require franchisees to participate personally in the direct operation of the Franchised Business, although the franchisor encourages and recommend active participation by the franchisee. The operating principal must supervise the franchised business and complete the training program. Additionally, the operating principal must have at least a 51% ownership interest in the franchisee entity, and have authority over all business decisions related to the franchised business and the power to bind the franchisee in all dealings with the franchisor. Franchisees may not change the operating principal without prior approval from the franchisor. During any time that the franchised business is operating, it must be under the active full-time management and on-site supervision of an operating principal or a manager (who has successfully completed (to the franchisor’s satisfaction) the initial training program). Franchisees must operate their franchised business in compliance with the system. Franchisees must sell or offer for sale only those services and products that the franchisor has approved in writing for franchisees to sell at their franchised business, and they must sell or offer for sale all those services and products. Franchisees must not deviate from our standards and specifications, including manner of maintenance of their equipment or supplies.

Term of Agreement and Renewal: The length of the initial franchise term is 10 years. If franchisees are in good standing, they may renew for one additional 10-year term.

Financial Assistance: The franchisor does not offer any direct or indirect financing. The franchisor does not guarantee a franchisee’s note, lease or other obligations. Under the VetFran Program the franchisor offers qualified veterans a 20% discount off the initial franchise fee.

Estimated Initial Investment

Name of Fee	Low	High
Initial Franchise Fee	$64,700	$79,700
Travel And Related Expenses During Training	$0	$4,000
Computer & Related Equipment	$0	$4,000
Real Estate	Varies
Office Supplies & Misc.	$200	$500
Permits & Licenses	$500	$500
Telephone/Internet (Installation)	$100	$200
Marketing and Lead Generation	$9,000	$12,000
Legal & Accounting	$1,000	$2,000
Insurance	$400	$600
Additional Funds – 3 Months	$1,500	$3,000
ESTIMATED TOTAL (excluding real estate)	$77,400	$106,500

Other Fees

Type of Fee	Amount
Management Services Fee	Starts at $500 per month at beginning of the agreement and increases in time intervals throughout the term to $2,500 per month.
Technology Tool Set	Currently $475 per month.
Branding Fee	$100 per month.
Education Fee	Currently $99 per person per month.
Interest/Late Fee	1.5% per month.
Transfer Fee	$11,000
Relocation Fee	$500
Audit Fee	The franchisor’s costs and expenses it incurs for the audit.
Initial Training and Replacement Training Fees	If more than two individuals are sent to initial training and for each replacement training, for each additional person attending initial training or for any replacement training, franchisees will pay $2,500 per day for each day of the in-person component of Initial training.
Training Reschedule Fee	$500 for each missed training session.
Indemnification	Will vary under circumstances.
Renewal Fee	$5,000
Securities Offering Fee	Under the Franchise Agreement, $11,000 or the franchisor’s actual expenses, whichever is more. Only payable if franchisees make a public or private securities offering.
Early Termination Fee	20% of the total remaining MSF payable for the remainder of the initial term (or, if applicable, the renewal term) of the Franchise Agreement.
Upgrade Fee	$14,700 to $27,400

The above information has been compiled from the FDD of WSI. Year of FDD: 2025.
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