CRU Lounge

Where Luxury Meets Nightlife: Own a CRU Lounge

CRU Lounge is an upscale hookah lounge and bar redefining the nightlife experience with its blend of luxury, comfort, and community. Known for its vibrant energy and stylish atmosphere, CRU has become the go-to spot for people who love good music, great drinks, and unforgettable vibes. Guests enjoy plush seating, ambient lighting, and a lively social scene featuring premium hookah flavors, handcrafted cocktails, and chef-inspired small plates — all without table minimums or cover charges.

With locations across the U.S. and growing fast, CRU is expanding through franchising, offering entrepreneurs the chance to join one of the hottest lifestyle concepts in the industry. The brand delivers a unique mix of laid-back luxury and nightlife energy, appealing to a wide audience and building strong repeat business.

WHY CHOOSE CRU LOUNGE

CRU offers one of the best ROI ratios in the nightlife and lounge industry — balancing manageable buildout costs with impressive average unit volumes. Franchisees benefit from:

• Strong Unit Economics: Top-tier ROI based on efficient buildout costs and multi-revenue streams from food, drinks, and hookah sales.
• Comprehensive Support: From site selection to grand opening, the CRU team assists with real estate, buildout, inventory, and operations.
• Financial Flexibility: Financing available through third-party lenders for qualified candidates.
• Data-Driven Profitability: Monthly P&L reviews help franchisees optimize performance using best practices gathered from across the system.
• Powerful Brand Momentum: As one of the fastest-growing nightlife chains in the U.S., CRU’s concept delivers energy, visibility, and loyalty.

TRAINING & SUPPORT

CRU Lounge provides end-to-end support throughout the ownership journey, including:

• Pre-Opening Support: Real estate, construction, and design guidance to create a signature CRU environment.
• Operational Assistance: Bookkeeping, inventory management, and supply chain coordination.
• Ongoing Business Coaching: Monthly P&L reviews and personalized performance consultations.
• Dedicated Support Team: Experienced professionals available by phone or in-person to help franchisees maximize profitability.

IDEAL CANDIDATE

CRU Lounge seeks financially qualified, business-savvy partners who thrive in hospitality. Ideal candidates have:

• Experience in restaurant, lounge, or bar management (preferred but not required).
• A passion for nightlife, hospitality, and creating elevated guest experiences.
• Leadership and operational skills to manage staff, drive sales, and foster community engagement.

Step Into the Vibe. Own the Experience.

Request information below to learn more