Discover Strength

Own a Piece of the Fastest-Growing Name in Strength Training

Discover Strength is a strength training franchise built for busy people who want results without spending hours in the gym. Since 2006, the brand has developed a science-backed model centered around 30-minute strength training sessions just twice a week, led by certified exercise physiologists.

For franchise owners, that distinctive fitness model is paired with a lean, scalable studio footprint, comprehensive training, protected territories, and hands-on support. With a reported 93 Net Promoter Score and 80% member retention rate, Discover Strength has built a loyal customer base around efficient, evidence-based workouts designed to keep members coming back.

WHY CHOOSE DISCOVER STRENGTH

• A Science-Backed Approach to Strength Training
  Discover Strength isn't built around fitness fads or lengthy workouts. Members train for just 30 minutes, twice a week, with workouts grounded in evidence-based strength training principles.
  
  Sessions are led by certified exercise physiologists rather than traditional gym-floor personal trainers, helping create a differentiated, professional fitness experience centered around results.
  
• Member Loyalty That Stands Out
  The fitness industry is known for January sign-ups followed by quickly declining attendance. Discover Strength has built its model around something different: members who stick with the program.
  
  The company reports a 93 Net Promoter Score and 80% member retention, demonstrating strong member satisfaction and loyalty that can help franchise owners develop lasting customer relationships.
  
• Lean, Efficient Studio Operations
  Discover Strength studios typically require just 1,800 to 2,200 square feet, creating a considerably leaner footprint than a traditional big-box gym. The streamlined studio model is designed to keep operations efficient while providing the space and equipment necessary to deliver the brand's specialized strength training experience.
  
• A Brand with Growing Momentum
  What began as a single Minneapolis studio in 2006 has grown to 41 studios across 15 states, including 31 franchise-owned locations, with seven additional studios in active development.
  
  Existing franchisees have also expanded into second, third, and fourth locations, while Discover Strength continues working toward its long-term goal of 250 studios nationwide.
  
• Founder-Led for the Long Term
  CEO Luke Carlson founded Discover Strength with a degree in Kinesiology from the University of Minnesota and more than two decades of fitness industry experience. He remains directly involved in the brand and personally oversees franchisee training.
  
  Discover Strength has deliberately avoided private equity investment, allowing leadership to focus on sustainable, long-term growth alongside its franchise owners.
  
• A Protected Area to Grow Your Business
  Each Discover Strength franchisee receives a protected territory, generally defined as a three-mile radius or an area containing approximately 30,000 people. The company will not establish another Discover Strength studio within that protected area, giving franchisees room to develop their local market.

TRAINING & SUPPORT

Discover Strength provides franchisees with a playbook for launching and operating their studios rather than leaving new owners to figure out the business on their own.

Every Principal Owner completes our full training program. You'll also designate a full-time General Manager dedicated exclusively to running your studio — no divided attention, no side hustles competing for their time. Support includes:

• 40+ hours of hands-on initial training
• Training for Principal Owners and the General Manager
• Site selection assistance
• Staffing guidance
• Marketing support
• Opening assistance at the franchisee's studio
• Ongoing operational guidance
• Direct involvement from brand leadership

A Discover Strength representative also travels to the new studio to provide support during opening.

IDEAL CANDIDATE

Discover Strength isn't necessarily looking for experienced gym owners. No fitness experience is required. The brand is seeking driven operators who want to bring its science-backed strength training model to their communities and are committed to following the established system. Franchise requirements include:

• Completion of the full training program by every Principal Owner
• Commitment to a 10-year franchise term
• A willingness to follow the Discover Strength operating model

Meaningful initial franchise fee discounts may be available to qualified candidates developing multiple studios.

Bring science-backed strength training to your community.

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