Fit Body Boot Camp : Army Veteran Benjamin Jones Grows 8 Fit Body Boot Camp Units
How to use this video
This video features insights from a current franchisee sharing their experience with the Fit Body Boot Camp franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, the next step is to request more information and speak directly with the franchisor.
About This Video
This Fit Body Boot Camp owner profile features Benjamin Jones, who owns eight Arizona Fit Body Boot Camp locations. Jones walks through a long path: an overweight kid in elementary school who started lifting in junior high, an Army military police career that included a 2006 Iraq deployment where he helped his unit get combat-ready, and a return home through a nutrition degree, big-box gym personal training, and eventually medical sales. The trigger point in the story is concrete. He had been following the Fit Body Boot Camp content for a while, was working a six-figure medical sales job, and was laid off — which he frames as the wake-up call about how little control he actually had over a corporate paycheck. In June 2014 he opened his first location with about 55 grand-opening clients. The growth numbers carry the rest of the video. Jones now has upwards of 1,500 clients across his eight locations, reports his clients have lost more than 30,000 pounds in aggregate, and says his organization has donated over $100,000 to local charity. He frames the brand recognition his locations have built locally — clients telling him at transformation challenge ceremonies that the gym changed their lives — as the most rewarding part of the business. The video is positioned for prospective franchisees who want to see what a multi-unit Fit Body Boot Camp owner has built over a decade. This watch page is part of the Fit Body Boot Camp content series on Franchise Direct.