Fit4Mom Franchise Costs, Fees & FDD

Year Business Began: 2001

Franchising Since: 2005

Headquarters: Encinitas, California

Estimated Number of Units: 210

Franchise Description: The franchisor is Stroller Strides, LLC. The franchisee will operate a Fit4Mom business which offers pre- and postnatal in-person, group, instructor-led exercise classes to mothers at all stages of motherhood. The Fit4Mom System includes the following fitness programs: Body Boost, Body Ignite, Body Well, Fit4Baby, Run Club+, Strides 360, Stroller Barre, and Stroller Strides. Franchisees need not offer all such programs (although they must offer at least one of them), they and their instructors for that program must be fully trained and qualified to conduct all fitness programs that they do choose to offer and conduct. The franchise is offered under four different models—a lite franchise model, a classic franchise model, an extended franchise model and a regional franchise model.
Training Overview: All Fit4Mom franchisees must successfully complete the online foundations course and successfully complete the format certification for the relevant classes being offered by the franchise, regardless of whether the class is being taught by the franchisee. If franchisees are a franchisee who does not personally teach a format but offers it on their schedule, they must complete the implementation course in place of the format certification. Franchisees must also successfully complete to the franchisor’s satisfaction the online franchise onboarding program before they begin offering classes. The foundations course is the basis for all format certifications. This course is a mandatory prerequisite for all other Fit4Mom format certifications and consists of approximately eight hours of online training. Format certifications courses are available for each class type, ranging from two to four hours of online training. Continuing education and ongoing skills enhancement opportunities are provided regularly via intranet channels to continually improve and enhance the business. In very rare instances, the franchisor may periodically require that franchisees, all general managers, and all Instructors attend additional or refresher-training programs to correct, improve, or enhance the operations of their Fit4Mom franchise. The franchisor’s national conference may include programs on teaching Fit4Mom classes, business development, and instructor certification.

Territory Granted: Franchisees are granted the right to conduct Fit4Mom classes within a specific geographic location described in the Franchise Agreement. The franchisor will determine the approved territory granted to franchisees based on the population in the territory. If franchisees select a lite pricing plan, your territory will have a minimum population of 30,000. If franchisees select a classic pricing plan, their territory will have a minimum population of 80,000. If franchisees select an extended pricing plan, their territory will have a minimum population of 150,000. If franchisees select a regional pricing plan, their territory will have a minimum population of 300,000. Franchisees will receive an exclusive territory in that the franchisor and/or its affiliates will not directly establish or grant franchises to others to establish a Fit4Mom business in the approved territory so long as they comply with the Franchise Agreement.

Obligations and Restrictions: If franchisees are an entity, their principal owners must personally guarantee their obligations under their Fit4Mom franchise. In addition, franchisees must at all times faithfully, honestly, and diligently perform their obligations under the Franchise Agreement. Franchisees are not required to personally conduct, attend, or supervise classes, or otherwise participate in the management of their Fit4Mom franchise, although the franchisor highly recommends it. Franchisees must appoint a general manager (which may be the franchisee, if he/she is an individual) who must have successfully completed the initial training the franchisor requires, and who must devote the necessary time and effort to actively manage and operate the Fit4Mom franchise. Franchisees must ensure their Fit4Mom classes are conducted properly and consistent with the franchisor’s standards and methods as provided in the training format certifications and operations manual. The Fit4Mom franchise may offer and sell only those goods and services the franchisor specifies from time to time.

Term of Agreement and Renewal: The length of the initial franchise term is three years, unless terminated earlier by the franchisor. If in full compliance with the Franchise Agreement, franchisees may renew for successive one-year or three-year terms. The franchisor and the franchisee may, but are not obligated to, enter into a subsequent renewal period under the then-current renewal conditions. Requirements for renewal include, but are not limited to franchisees not having been in default more than two times in the prior 12 months and attaining at least $10,000 in gross sales during the previous 12-month period.

Financial Assistance: The franchisor does not offer direct or indirect financing. The franchisor does not guarantee a franchisee’s note, lease or obligation.

Estimated Initial Investment

Name of Fee	Low	High
Initial Fee	$1,995	$13,395
Real Estate and Improvements	$0	$0
Office Equipment	$0	$2,000
Exercise Equipment	$200	$400
Insurance	$500	$1,500
Business Entity Formation	$0	$3,000
Business License	$50	$100
Supplies	$0	$1,000
Signs	$0	$250
Advertising	$0	$1,000
Training and Travel Expenses to Attend Training	$0	$2,000
Permit and License Fees	$0	$800
Additional Funds (3 months of operations)	$0	$3,240
ESTIMATED TOTAL	$2,745	$28,685

 
Other Fees

Type of Fee	Amount
Monthly Franchise Fee	Lite = $99 per month. Classic = $199 per month. Extended = $299 per month. Regional = $399 per month.
Monthly Access Systems Access Fee	$199 per month.
Monthly Royalty Fee	5% of gross sales for lite model; 4% of gross sales for classic, extended, and regional models.
Brand Fund Contribution	Up to 3% of the business’ monthly gross sales.
Lite Model Conversion Fee	The difference between the initial franchise fee already paid and the then-current initial franchise fee for the model to which the franchisee is converting.
Territory Expansion Fee	$2,500 for additional territory within next plan size parameters; monthly franchise fee would increase by $100 per month.
Territory Modification Fee	$350 per territory modification.
Renewal Fee	6% or 12% of then-current initial franchise fee, depending on the length of the renewal term.
Transfer Fee	30% of the then-current initial franchise fee. If the franchisor refers a prospective buyer to franchisees, 45% of the then-current initial franchise fee will apply. If adding or dropping an owner, 15% of the then-current initial franchise fee will apply.
Contract Cancellation Fee	$1,500
Interest and Late Charges	Interest calculated and accruing daily at the rate of 18% per year, or maximum amount permitted by law, whichever is less.
Attorneys’ Fees and Costs	Will vary with the circumstances.
Indemnification	Amounts the franchisor incurs arising from claims involving the franchisee’s franchised business.
Audit	Cost of audit; the cost will vary but may range from $2,500 to $5,000.
Stroller Strides Format Certification	Currently, $199 - $249 per person or $99 - $149 with Fit4Mom Instructor Network (FIN).
Body Boost Format Certification	Currently, $199 - $249 per person or $99 - $149 with FIN.
Body Well & Body Boost Certification	Currently, $299 - $349 per person or $199 - $249 with FIN.
Stroller Barre Format Certification	Currently, $199 - $249 per person or $99 - $149 with FIN.
FITBABY Format Certification	Currently, $199 - $249 per person or $99 - $149 with FIN.
Strides 360 Format Certification	Currently, $199 - $249 per person or $99 - $149 with FIN.
Body Ignite Format Certification	Currently, $199 - $249 per person or $99 - $149 with FIN.
Run Club+ Format Certification	Currently, $199 - $249 per person or $99 - $149 with FIN.
Class Format Implementation Course	$49 - $99
Continuing Education Courses (optional)	$19.99 - $129.99
Failure to Get Pre-Approval for Marketing	$250 for first violation; $500 for subsequent violation.
Failure to Provide Proof of Insurance	$500
Optional Personal Appearance Fee	$2,000 per day plus travel costs.
Fit4Mom Program Membership Fee	Classic: $35 - $50 per year, per person, per certification; $75 - $99 late fee if membership has lapsed 60 days or more.
Fit4Mom Instructor Network (FIN)	$9.99 - $12.99 per month for all certifications; $75 - $99 late fee if membership has lapsed more than 60 days.
Optional National Conference or Regional Summit	Varies based on days attending and travel costs, currently ranges from $169 to $1,000 per person.
Unauthorized Class, Event, or Advertising	$500 per class, event, or advertising.

The above information has been compiled from the FDD of Fit4Mom. Year of FDD: 2025.
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