Pure Barre Franchise Costs, Fees & FDD

Year Business Began: 2001

Franchising Since: 2009

Headquarters: Irvine, California

Estimated Number of Units: 630

Franchise Description: PB Franchising SPV, LLC is the franchisor. The franchisor’s direct parent company is Xponential Fitness, LLC. The franchisor offers for sale a franchise to operate a studio at a specific location pursuant to the terms of its form of Franchise Agreement. Each studio offers fitness training classes using techniques and methods which are proprietary to the franchisor, and which provide a total body workout using elements of Pilates, weights and ballet, including using a ballet barre, to perform small isometric movements for a safe, low-impact workout that strengthens and sculpts the body without adding bulk and any other services that the franchisor authorizes.
Training Overview: Before certain trainees attend their required training at one of the franchisor’s designated training locations, such trainees must complete approximately four hours of online classes covering introductory topics related to the franchised business, including the business concept itself and basic anatomy. Franchisees must ensure that: (i) they (or, if they are an entity, the operating principal) complete the initial training program, which will typically last two to three business days at the franchisor’s corporate headquarters or another training facility it designates (most likely in California or virtually online); and (ii) the designated manager (if appointed) attends and completes the designated manager training program. Before the opening of the studio, the franchisor also requires franchisees to participate in approximately six hours of training on certain aspects of the required business management and point-of-sale software, membership presales, marketing, and daily operations. Franchisees may also be required to participate in subsequent training or refresher courses after the studio is open. For the soft opening of the studio, the franchisor may send one or more representatives to the studio to (a) provide assistance and recommendations regarding the opening and initial operations, and/or (b) provide additional or refresher training associated with the owner/operator module and/or pure barre classic training, as it deems appropriate in its discretion. Within 12 months of the date an authorized instructor completes Pure Barre classic training that authorized instructor must also complete the then-current additional instructor training. The franchisor may also provide and require that franchisees (and their designated operator and designated manager, as appropriate), as well as their authorized instructors, attend up to five days of additional training each year at its designated training facility.

Territory Granted: Franchisees will operate the studio at an authorized location. Once franchisees have identified their authorized location, the franchisor will designate the designated territory around the authorized location within which franchisees will have certain protected rights. The designated territory will generally be an area with a population of at least 15,000 people, as published by the U.S. Census Bureau or other governmental agencies and commercial sources. However, the size and shape of the designated territory will vary from the territory granted to other franchisees based on the location and demographics surrounding the studio. The boundaries of the designated territory may be described in terms of zip codes, streets, landmarks (both natural and man-made) or county lines, or otherwise delineated on a map. As long as franchisees are in compliance with their Franchise Agreement, the franchisor will not operate, or grant a license to a third-party to operate, during the term of the Franchise Agreement, a studio located within the designated territory, subject to the franchisor’s reservation of rights.

Obligations and Restrictions: The franchisor recommends, but does not require, that franchisees (or, if they are an entity, the operating principal) personally supervise the studio. Franchisees may appoint a designated manager the franchisor approves to manage daily operations of the studio. Franchisees and their managers and employees must comply with the confidentiality provisions. Franchisees must offer for sale and sell only all those approved products and approved services and deal only with those approved suppliers that the franchisor authorizes or requires.

Term of Agreement and Renewal: The length of the initial franchise term is 10 years. Franchisees have the option to extend the term for one consecutive 10-year period if requirements are met.

Financial Assistance: While the franchisor does not offer direct or indirect financing or receive consideration from referrals or placement of financing with any third-party lender, certain third-party lenders, such as Amerifund and Navitas, have sponsored the franchisor’s convention in the past and may do so in the future, but the franchisor unaware of the terms of any financing franchisees may, if at all, obtain from these or other lenders. The franchisor does not guarantee a franchisee’s note, lease, or obligation.

Estimated Initial Investment

Name of Fee	Low	High
Initial Franchise Fee	$60,000	$60,000
Sourcing Fee	$0	$28,000
Travel & Living Expenses While Training	$0	$3,000
Real Estate/Lease and Professional Fees	$17,500	$36,500
Net Leasehold Improvements	$103,500	$279,500
Signage	$9,000	$22,000
Insurance	$3,872	$8,056
Fitness Equipment & Initial FF&E Package	$23,900	$51,500
Pre-Sales and Soft Opening Retail Inventory Package	$14,000	$18,000
Computer System, A/V Equipment, and Related Components	$19,500	$22,500
Initial Grand Opening Marketing & Advertising Spend	$30,650	$39,900
Instructor Training Fees	$8,850	$13,750
Technology, Music, and Software Fees	$3,639	$3,639
Additional Funds – 3 months	$20,000	$43,000
ESTIMATED TOTAL	$314,411	$629,345

 
Other Fees

Type of Fee	Amount
Royalty Fee	7% of gross sales.
Contributions to Brand Development Fund	Currently, 2% of gross sales.
Regional or Local Advertising Co-Op	As the Co-Op determines (not currently charged).
Local Advertising Requirement	The greater of (a) $1,500 or (b) 2% of the prior month’s gross sales.
Initial Instructor Training Fee	The then-current training fee for the kind of training being provided. The franchisor will not charge franchisees or their designated manager any tuition to attend the “owner/operator” and/or “designated manager” modules of the initial training program, as applicable, prior to opening. The franchisor may charge its general training fee in connection with (a) re-training or replacement training with regards to the portions of the initial training that are designed for the franchisee owner and/or designated manager, (b) any training the franchisor require franchisees to complete to cure a default under their Franchise Agreement with us (“remedial training”), (c) training the franchisee requests the franchisor provide (other than certain kinds of day-to-day assistance), or (d) training the franchisor provides on-site at their studio.
Technology Fee	Then-current fee. Currently, $304/month per studio.
Music Licensing (In-Studio)	Currently included in the Technology Fee – however, it may be a separately charged fee at the franchisor’s discretion.
Instructor Subscription Fee	Then current subscription fee. Currently, not yet established.
Renewal Fee	$10,000
Transfer Fee	$10,000
Relocation Fee	$5,000
Insurance Policies	Amount of unpaid premium.
Mystery Shopper and Other Quality Control Programs	If charged, $500/year.
Audit Fees	Costs incurred by the franchisor in connection with conducting audit. Currently, the franchisor estimates that such costs will typically be between $500 - $2,500 (plus costs of any travel).
Late Fees	The greater of the highest applicable legal rate for open account business credit, or 1.5% per month.
Non-Compliance Fee	Then-current fee charged by the franchisor. Currently, $100 for each day of non-compliance.
Cost of Enforcement or Defense	All costs including attorneys’ fees.
Indemnification	All costs including attorneys’ fees.
Alternative Supplier Approval	$1,500 per day for personnel engaged in evaluating a supplier.
Management Fee	The reasonable costs/expenses the franchisor incurs in connection with taking over operations, including manager’s salary, room and board, travel expenses, and all other related expenses.
Lost Revenue Damages	The applicable amount of lost revenue damages.

The above information has been compiled from the FDD of Pure Barre. Year of FDD: 2025.
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