Wild Bill's Soda

Own the Most Iconic Craft Soda Experience on the Road

Wild Bill’s Soda offers one of the most compelling event-driven franchise models in the market today. Instead of operating from a fixed storefront with rent, slow days, and high labor costs, Wild Bill’s franchisees run a mobile craft soda business that goes directly to where people are already gathered and ready to spend: fairs, festivals, conventions, air shows, sporting events, and corporate functions.

With more than 20 years of operating history, a loyal national fanbase, and a proven system built for scale, Wild Bill’s provides hands-on entrepreneurs with the opportunity to build a lifestyle-friendly business rooted in live events and community engagement.

THE WILD BILL’S EXPERIENCE

Wild Bill’s Soda operates branded soda wagons and tap systems at some of the largest and most well-attended live events in the country. Franchisees serve handcrafted, nostalgic sodas while benefiting from a business model that prioritizes high-volume venues over daily retail traffic.

Franchisees can start with a single stand and grow into multi-stand, multi-venue operations within exclusive territories, building flexibility, brand presence, and long-term opportunity as they expand.

WHY CHOOSE WILD BILL’S SODA

Wild Bill’s stands apart from traditional food and beverage franchises by eliminating many of the fixed costs and risks associated with brick-and-mortar operations.

• Lower Risk Operating Model
  No retail lease, no daily storefront expenses, and no reliance on walk-in traffic. Franchisees operate at scheduled, high-attendance events where demand already exists.
• High-Traffic Event Access
  Wild Bill’s participates in 500+ events annually nationwide, giving franchisees access to consistent, high-visibility opportunities across fairs, festivals, expos, and major public gatherings.
• Proven, Scalable System
  Franchisees receive equipment guidance, approved suppliers, proprietary recipes, training, and event-booking support. Allowing owners to launch efficiently and grow by adding additional stands and event commitments over time.
• Strong Brand Loyalty
  Wild Bill’s is known for nostalgic craft sodas made with pure cane sugar, collectible mugs, and repeat customer engagement that drives return attendance year after year.
• Flexible Financing Options
  Qualified candidates may access third-party financing for trailers, vehicles, and stand packages, helping reduce upfront capital requirements.

TRAINING & SUPPORT

Wild Bill’s provides franchisees with comprehensive training and ongoing support designed to streamline launch and maximize event performance.

• Hands-on training covering setup, operations, customer service, and equipment use
• Access to proprietary soda recipes and approved suppliers
• Event-booking guidance and national event relationships
• Operational systems for managing events, inventory, and staffing
• Ongoing support as franchisees expand into additional stands and venues

The system is designed to support efficient deployment at live events while maintaining brand consistency and operational discipline.

IDEAL CANDIDATE

Wild Bill’s is designed for hands-on, motivated owner-operators who want to build an event-based business. This is not a passive or absentee model.

Franchisees should be comfortable with:

• Working weekends and peak event days
• Driving or managing a vehicle and trailer
• Setting up and operating mobile equipment
• Leading part-time staff during busy events
• Engaging customers in high-energy environments

The model is especially well-suited for:

• Veterans and first responders
• Teachers, coaches, and seasonal professionals
• Corporate managers ready to own a business
• Entrepreneurs who enjoy working with people

No food or beverage experience is required. What matters most is reliability, work ethic, organization, and leadership.

Ready to secure your exclusive Wild Bill’s territory and begin booking high-volume events in your market?

Request information below to learn more