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The Great Greek Mediterranean Grill : Get to Know the Cook-to-Order Great Greek Mediterranean Grill

How to use this video

This introduction video provides an overview of the The Great Greek Mediterranean Grill franchise and how the business is positioned. As you watch, focus on the core concept, target customer, and the role of the franchise owner. If it seems like a potential fit, the next step is to request more information and speak directly with the franchisor.

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The Great Greek Mediterranean Grill : Get to Know the Cook-to-Order Great Greek Mediterranean Grill
Published: Oct 8, 2020 | Updated: Aug 17, 2026
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About This Video

This video is the Great Greek Mediterranean Grill's brand introduction — narrated by a United Franchise Group executive who walks through the food, the franchise pitch, and the category opportunity. The framing throughout is that Great Greek operates in a structurally underdeveloped national category, which positions it as a brand that can become an industry leader quickly with the right operators. The food story comes first. Great Greek cooks everything to order, sources quality ingredients, and prepares fresh every day with no shortcuts — and the executive describes tasting the food as the moment he fell in love with the brand. Items called out by name include the gyro, the hummus, and the baklava, with the broader menu positioned as built around the kind of food that creates daily-craving regulars. The franchise pitch then layers in the United Franchise Group support layer. UFG brings 30 years of franchising history and pairs Great Greek with Jon Smith Subs as part of a food division — both brands described as producing eye-popping unit-level numbers for their respective categories. Buying power is already established for franchisees, and UFG's sales team holds some of the best available locations in and outside the country. Growth is positioned as already underway and accelerating. More than 25 Great Greek locations are sold and either in development or opening, and the brand projects roughly 100 Jon Smith Subs and 100 Great Greek openings in the year ahead. Candidate evaluation centers on entrepreneurial spirit and willingness to learn — no food industry experience required because UFG showcases the procedures and operating systems through onboarding. The closing thread is competitive positioning. There are not many national Greek Mediterranean concepts in the marketplace, which leaves a wide-open category for Great Greek to capture with UFG's support.

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