Robeks Franchise Costs, Fees & FDD

Year Business Began: 1996

Franchising Since: 2001

Headquarters: Los Angeles, California

Estimated Number of Units: 110

Franchise Description: Robeks Franchise Corporation is the franchisor. Robeks stores feature freshly prepared juices and blended-to-order fruit smoothies made from freshly-squeezed and concentrated fruit juices, fresh and frozen fruits, and frozen dairy ingredients, all according to the franchisor’s recipes. Robeks stores also feature Robeks Premium Nutritional Boosts, a proprietary line of premium nutritional supplements, which customers may add to their blended-to-order smoothies, as well as purchase in packaged form for at-home consumption.
Training Overview: Before franchisees open their Robeks store, at a minimum, they and the person they designate to operate their store must attend and successfully complete to the franchisor’s satisfaction the in-store training and support center orientation training, qualify as a certified manager and participate in new store opening training, all before the store opens for business. In-store training (initial operations training) typically covers 80 hours over 10 days with most hours in a certified training center that the franchisor designates, and a few hours in office. New store opening (store opening support) typically lasts for 40 hours in the franchisee’s store only. The training is conducted in Los Angeles, California. The certified manager is responsible for training the other store-level managers and employees to the franchisor’s satisfaction. In addition, the certified manager must successfully complete a nationally recognized third-party manager food safety certification prior to attending the in-store training. Franchisees may send up to two people to attend the in-store training and support center orientation training, provided that they attend all sessions at the same time. If the franchisor holds an annual or semi-annual meeting for franchisees (whether national or regional), they must also attend it and any other training the franchisor designates as required. The franchisor may also require franchisees to attend and complete a “refresher” training course or advanced training course if it determines that they are not current on all aspects of the system or are otherwise in need of training.

Territory Granted: The Franchise Agreement grants franchisees the right to operate a single Robeks store at a specific location selected by the franchisee and approved by the franchisor. Under the Franchise Agreement, the franchisor grants franchisees a protected territory (the “designated trade area”). As long as franchisees are not in default of the Franchise Agreement, the franchisor will not establish or grant a franchise to establish other retail “brick and mortar” stores using its trademark or trade name that are geographically located within the designated trade area. The designated trade area may, however, overlap with the designated trade areas of neighboring Robeks franchisees.

Obligations and Restrictions: Each of the owners, employees, and agents who have access to any information that the franchisor deems to be proprietary or confidential must enter into a written confidentiality agreement either with the franchisor or with the franchisee in a form the franchisor provides or approves. The franchisor does not require that franchisees or their primary owner devote full time and attention to day-to-day store operations, although they are responsible for the acts and omissions of their certified managers and other employees and agents and franchisees must possess the same operational knowledge of the system that a certified manager is required to possess. Franchisees may operate their Robeks store only at the location that the franchisor approves and nowhere else, except with its prior written approval. Franchisees must offer all of the products and services that the franchisor designates are part of the Robeks system, and nothing else, except with its prior written approval.

Term of Agreement and Renewal: The length of the initial franchise term is 10 years. Two successive renewal periods are available, each for a 10-year term, if requirements are met.

Financial Assistance: The franchisor does not offer direct or indirect financing. The franchisor does not guarantee a franchisee’s note, lease, or other obligation. If franchisees qualify under the franchisor’s current veteran incentive program, they will pay a discounted initial franchise fee of $20,000.

Estimated Initial Investment

Name of Fee	Low	High
Initial Franchise Fee	$30,000	$30,000
Leasehold Improvements	$119,000	$243,000
Equipment	$91,000	$110,000
Fixtures	$4,200	$13,600
Signs	$4,750	$15,000
Computer System (includes POS system, digital signage, kiosks, networking and software)	$6,200	$13,600
Professional Fees	$14,000	$18,500
Security Deposits, Utility Deposits and Business Licenses	$3,700	$11,900
Real Estate Costs	$3,000	$10,000
Opening Inventory	$9,500	$10,800
Grand Opening Advertising	$7,500	$7,500
Travel for Training	$0	$7,300
Insurance	$600	$1,200
Additional Funds (for first 3 months of operations)	$4,600	$19,100
ESTIMATED TOTAL	$298,050	$511,700

 
Other Fees

Type of Fee	Amount
Royalty Fee	6 % to 7% of net sales depending on number of stores the franchisee operates.
Advertising Fees	2.5% of net sales.
Local Marketing and Advertising Expenditures	1% of net sales.
Audit Cost	Cost of audit plus full amount of any underpayment and interest and late charges.
Returned ACH	1st returned ACH - $10 per returned item; 2nd through 4th returned ACH - $25 per returned item; 5 or more returned ACHs - $50 per returned item, or the maximum amount permitted under applicable: law, whichever is less.
Loyalty and Gift Card Program Software Fees	Currently, $158 per month.
Late or Non-Submission of Required Profit and Loss Statements or Other Reports	1st late or non-submission- $50 2nd late/non-submission - $75 3rd or any subsequent late/non-submission - $100
Late or Non-Submission of Construction Costs	$50 per month until submitted.
Fines	Ranging from $50 to $500 per occurrence.
Late Charge	$200 per late payment.
Interest	1.5% per month not to exceed the maximum legal rate of interest.
Remedial Work to Correct Unhealthy or Unsafe Condition	The franchisor’s actual costs for remedial or corrective work, including labor, materials, travel, supervision and subcontractors, plus a service charge equal to 25% of the cost of the remedial or corrective work.
Renewal Fee (Franchise Agreement)	$10,000
Transfer Fee (Franchise Agreement)	$10,000 (or $5,000 if transferee is an existing franchisee), non-refundable.
Training Fees	The initial training for two trainees is included in the initial franchise fee. Currently $250 per day per person for additional attendees.
Indemnification and Defense	All costs including attorneys’ fees; amount will vary under circumstances.
Alternate Supplier Testing Fee	$1,500 to $3,500, based on the franchisor’s actual cost.
Monthly Financial Report Deviation Fee	Maximum $50 per hour.
Extra Operational and Marketing Support (including visits to cure operational issues)	Reimbursement of reasonable actual expenses (no fee).
Non-POS Related Computer Technical Support	$75 to $200 per hour, subject to service minimums (generally 2 hours) which may vary depending on geographic location of store.
Inspection Reimbursement	The franchisor’s costs and expenses in connection with each inspection of the Robeks store but not less than $100 per inspection. Payable only if franchisees receive a failing score during the inspection.
Reimbursement for Refunds And Adjustments Paid to Resolve Customer Complaints Relating to Goods or Services Franchisees Provide	The amount the franchisor pays to customers to resolve complaints.
Fines for Violations under the Franchise Agreement or Manual	Up to $500 per instance.
Conventions or Franchisee Meetings	If the franchisor holds an annual or semi-annual meeting for franchisees (whether national or regional), attendance is mandatory. The franchisor may charge a registration fee to recoup its costs. If the franchisor holds a meeting and franchisees do not attend, the franchisor may assess a fine of up to $500.
Liquidated Damages	The lesser of (a) 104 weeks or (b) the remaining number of weeks in the franchise agreement’s term, multiplied by the average weekly royalty fee payments payable by franchisees in the preceding 52 weeks (or such shorter period as the store has been in operation, or, if their store has never been opened, then the average royalties (for the past 52 weeks) of Robeks stores located in the franchisee’s state, or the average of all U.S. Robeks stores, if there are no other Robeks stores in that state).
Failure to Maintain Insurance	The franchisor’s actual cost for insurance premiums, plus a service charge of 25% of the annual cost of the coverage.

The above information has been compiled from the FDD of Robeks. Year of FDD: 2025.
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