Teriyaki Madness : How Owners Are Building Multi-Unit Teriyaki Madness Empires
How to use this video
This video features insights from current franchisees sharing their experience with the Teriyaki Madness franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, the next step is to request more information and speak directly with the franchisor.
About This Video
This Teriyaki Madness video, titled Building an Empire, features multi-unit franchisees explaining why they chose to scale with the brand and how the support system helps them do it.
One ownership group describes opening five locations in Connecticut over 18 months. They credit their ability to develop people from within their own team, along with marketing and brand awareness support from Teriyaki Madness and a dedicated business coach. Another owner explains that after strong reviews and customer response at his first shop, he opened two more. A third signed three licenses, with time to develop them over a couple of years, and opened all three.
Several owners point to the format as a key reason to scale. Teriyaki Madness does a lot of business in a small space, which means lower rent, lower overhead and less maintenance, all of which improve the odds of success. They also say the brand wants owners to grow every year rather than stand still.
The concept itself is another advantage. Owners describe Asian fusion as unique in quick service and fast casual, standing out from the many chicken franchises. Because of that, they say multiple locations can sit 30 to 45 minutes apart without competing with each other.
One owner who has opened four locations, three new builds and one acquisition, highlights development support. The brand recommends architects and general contractors, holds regular calls through construction and provides opening support that left his team well trained.