Franchising Since: 1997
Headquarters: Dallas, Texas
Estimated Number of Units: 2,355
Franchise Description: Wingstop Franchising LLC is the franchisor. The franchise is to operate a restaurant under the “WING-STOP” trade name and business system that serves cooked-to-order, hand-sauced and tossed chicken wings, boneless wings, tenders, chicken sandwiches, and fresh-cut, seasoned fries, and beverages.
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Territory Granted: The Franchise Agreement provides franchisees competitive protection in a trade area around the restaurant. The franchisor will not open or grant a franchise for another restaurant (as defined in the Franchise Agreement) the physical premises of which are located in the trade area. Except in high-density population centers, a restaurant's trade area consists of the area inside a circle whose center lies at the restaurant's front door and whose radius extends outward from the circle's center. The radius for a franchisee’s restaurant depends on the market area, including population density, drive times, and similar factors. There is no set minimum or maximum radius. However, the franchisor does not anticipate (as a general rule) that the radius will ever be greater than three miles from the restaurant or, if the restaurant is located in the downtown area of a major city, less than two blocks. The franchisee’s restaurant's specific radius will be somewhere in that range depending on the specific market and circumstances. However, if a franchisee operates in a non-traditional venue, the trade area might be limited to the physical footprint of the specific site/premises.
Obligations and Restrictions: If franchisees are individuals, the franchisor strongly recommends (but does not require) that they manage the restaurant personally. If franchisees choose not to manage the restaurant, they must appoint an individual, called a general manager, to assume personal responsibility for supervising the restaurant's day-to-day operations and another individual, called an assistant manager, to assist in managing the restaurant. If franchisees are a business entity, they must select a “designated principal,” who is one of the owners who will oversee and supervise the restaurant’s management and operation. The Franchise Agreement obligates franchisees to sell bone-in wings, boneless wings, tenders, chicken sandwiches, and other chicken products (promotional or new product offerings) made with the franchisor’s proprietary sauces and seasonings and not to use any other sauces or seasonings. The Franchise Agreement also requires franchisees to sell all food and beverage items included on the franchisor’s standard menu in the quantities listed, as periodically revised (although the franchisor will not specify the brands of any alcoholic beverages for the restaurant to sell). Franchisees may not offer any foods, beverages, or other merchandise that is not included on the authorized restaurant menu or merchandise list, as periodically revised, without first obtaining written consent.
Term of Agreement and Renewal: The length of the initial franchise term is 10 years from either the restaurant's scheduled opening date or the actual date on which the restaurant opens for business, whichever is earlier. If franchisees are in full compliance, the current Franchise Agreement allows them to renew the franchise for two additional 10-year terms.
Financial Assistance: The franchisor does not offer direct or indirect financing. The franchisor does not guarantee a franchisee’s note, lease, or obligation.
Estimated Initial Investment
Name of Fee | Low | High |
Development Fee | $25,000 | $25,000 |
Franchise Fee | $25,000 | $25,000 |
Rent | Varies | |
Security Deposits | $0 | $10,000 |
Architectural/Engineering Fees | $7,300 | $30,000 |
Professional Fees | $2,500 | $7,500 |
Leasehold Improvements | $100,000 | $565,000 |
Business and Operating Permits | $4,500 | $8,500 |
Décor Package | $11,300 | $39,400 |
Furniture, Fixtures, Audio/Visual System, Equipment and Smallwares | $50,400 | $167,000 |
Point-of-Sale Register, Kitchen Display, Hardware and Software and Related Items | $28,000 | $40,000 |
Signs | $4,200 | $25,100 |
Opening Inventory | $10,000 | $16,000 |
Opening Publicity and Promotions | $5,000 | $15,000 |
Additional Funds – 3 months | $25,000 | $40,000 |
ESTIMATED TOTAL (excludes real estate purchase and lease costs) | $298,200 | $1,013,500 |
Other Fees
Type of Fee | Amount |
Royalties | 6% of gross sales. |
Ad Fund | Currently 5.5% of gross sales. |
Ad Customization Fee | Reasonable charge. |
Local Advertising and Promotional Materials | The franchisor presently does not require franchisees to spend anything on local advertising. |
Insurance | As provided in the operations manual. |
National Gift Card Program Charges | Approximately 10% of value of Wingstop gift cards issued/sold by third-party retailers (i.e., not by Wingstop restaurants) for eventual redemption at Wingstop restaurants; amount may change in future based on charges by third-party gift card program administrator. |
Indemnification | Unlimited (but depends on nature of claim). |
Audit Fees | Cost of audit, including auditor's travel, meals, and lodging expenses (depends on extent of the franchisee’s noncompliance and cooperation with the franchisor). |
Non-Reporting Fee | $250 |
Interest/Late Charges | Interest on past-due obligations to the franchisor and its affiliates at the highest commercial contract interest rate the law permits. |
Transfer Fees | $15,000 |
Renewal Fee | $25,000 |
Website Maintenance Fee | $25 initial set up cost/up to $50 per month. |
Intranet Maintenance and Development Fee | Up to $50 per month. |
Operations Manual(s) Training Materials Replacement Charge | $15.64 for recipe guide, $1.68 for spec sheets, and $4.47 for product quality guide, plus shipping costs. |
Annual Convention Attendance Charge | Registration fees vary depending on location, activities and other matters. |
Product and Service Purchases | Varies depending on products and services franchisees buy from the franchisor or its affiliates. |
Attorneys’ Fees and Costs | Will vary under circumstances and depend on nature of the franchisee’s non-compliance. |
Liquidated Damages | See FDD. |
Supplemental Training/Assistance | Up to $1,000 per trainer, plus out-of-pocket costs. |
Tax Reimbursement | Out-of-pocket cost reimbursement. |
Relocation | $5,000 |
Transfer Marketing Expenditure | $5,000 |
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