view through conversion

HomeWell Care Services : Army Veteran Tracie Dominquez Brings Military Grit to HomeWell Care Services

How to use this video

This video features insights from a current franchisee sharing their experience with the HomeWell Care Services (Direct) franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, the next step is to request more information and speak directly with the franchisor.

0:00 / 0:00
Video Companion
HomeWell Care Services : Army Veteran Tracie Dominquez Brings Military Grit to HomeWell Care Services
Published: Sep 2, 2022 | Updated: Aug 17, 2026
Request FREE Info Request FREE Info Added to the list
More information requested
Get details on this opportunity

About This Video

Hear HomeWell Care Services franchise owner Tracie Dominquez walk through the path from a 20-year Army career, through civilian medical work, into senior-care franchise ownership—anchored in the adaptability she carried out of military service and the passion for elderly care she discovered in mobile urgent care. Dominquez retired from the Army in 2016 after roughly 20 years of service, finishing as a physician assistant. The civilian transition started with mobile urgent care, where she worked with disabled and elderly patients and got her first taste of senior care as a category. The need was obvious, the work was rewarding, and the conviction crystallized: this was something she wanted to do at scale, on her own terms, with her own business. The HomeWell model fit because it lets the operator focus on what she does best. The agency helps seniors live independently and safely in their own homes—not just managing the basic activities of daily living, but actively helping clients thrive at home. Dominquez frames the daily work in terms her military training conditioned her for: every shift, every home, every client situation is different. There's no Groundhog Day. The operator and the caregivers improvise around what each home presents and figure out what's best for that specific situation. That military analog is what makes veterans particularly effective in home care, in her view. Veterans are trained to be flexible, to operate with whatever resources they have, to deploy into unfamiliar environments and make the mission work. Senior care asks for the same disposition. Dominquez also describes the agency as a team environment—she's commander in charge, but the staff operates as one team toward one mission. This watch page surfaces the veteran-owner perspective for HomeWell prospects—particularly former military and former medical professionals evaluating senior-care franchise opportunities.

Ready to Learn More About HomeWell Care Services?

Request FREE Information Request FREE Information Added to the list
More information requested

You have saved info requests

Complete Your Request