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HomeWell Care Services : Rob and Dee Rister Launched an Ethical HomeWell Care Services Franchise

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This video features insights from a current franchisee sharing their experience with the HomeWell Care Services (Direct) franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, the next step is to request more information and speak directly with the franchisor.

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HomeWell Care Services : Rob and Dee Rister Launched an Ethical HomeWell Care Services Franchise
Published: Sep 2, 2022 | Updated: Aug 17, 2026
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About This Video

Hear HomeWell Care Services franchise owner Rob Rister walk through the path that brought him and his wife Dee into senior-care franchise ownership—from the picture-of-mom moment that surfaced the original idea to the Discovery Day in Texas that confirmed the brand match and sealed the decision. Rob and Dee had been bantering about going into business together—something they'd enjoy working on, combining her background and his. One day Rob walked through the house, saw a picture of his mom, and felt as if she spoke to him. His mom had operated a small home-care agency 40 years earlier; in that moment he sprinted upstairs and told Dee they should look at home care. She got excited, and they began evaluating multiple home-care agencies in earnest. HomeWell stood out. They flew to Texas for Discovery Day at HomeWell's corporate office and felt an immediate fit—the people running the brand were the people they wanted to work with, and the operating philosophy felt aligned. From the day they left Discovery Day until they got their license, Rob never felt alone in the process. Any question or concern was a phone call away, and the personal connection with corporate was the throughline. Rob frames the business as moral and ethical. HomeWell's model brings together two populations: families who need help caring for aging or recovering loved ones, and caregivers who want meaningful work and steady employment. The agency is the matchmaker, the manager, and the quality controller across that relationship. Rob takes pride in the jobs they've created in their community and in the relief their service provides to sons and daughters who can go to work knowing their parents are well cared for. This watch page surfaces the spousal-partner ownership case for HomeWell Care Services franchise prospects evaluating senior-care brands.

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