The Grounds Guys : Justin and Lauren Cox on Choosing The Grounds Guys

This owner testimonial introduces Lauren and Justin Cox, who opened their Grounds Guys franchise in 2024. In the video, Justin explains that he spent nineteen years at the same company, working his way up until he reported directly to the CEO. Over time, differing opinions about how a business should be run led him to realize he wanted to run his own. He shares two motivations that shaped that decision: proving to his family that they could succeed without relying on another company, and building a workplace where employees are treated as valued parts of the business rather than tools for someone else's success. Justin describes reaching out to someone he initially thought was simply a business coach, only to learn the man was a franchise coach. After months of conversation, the coach began presenting franchise opportunities, and one of the very first was The Grounds Guys. Justin dug into his research and watched video after video, likely similar to the one viewers are watching now. He recalls walking into Lauren's office after one of those videos and telling her he thought he was in love with the brand. The testimonial offers a candid, relatable look at how careful research and the right coaching helped a corporate veteran find a brand that matched his values and finally take the step into ownership.