Start an America's Swimming Pool Company Franchise

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Since 2002, ASP has been a leader in the pool service industry, offering reliable pool cleaning, maintenance, construction, and renovation services. This franchise offers strong support to help you start and grow your own business that is backed by a nationally recognized and trusted brand name – America’s Swimming Pool Company (ASP).

Start Your Business with Confidence by Joining ASP

Whether you’re an experienced entrepreneur or just getting started, America’s Swimming Pool Company offers an unparalleled opportunity. The pool industry is still largely fragmented, and customers are searching for reliable services. With ASP, you’ll have the opportunity to offer residential and commercial services ranging from routine pool cleanings to high-ticket construction opportunities.

You’ll have industry training and business support to grow your business with confidence in an industry with massive growth potential!

FAST FINANCIALS

The top 25% of our territories generated over $1.97M in average gross revenue in 2024.
In 2024, the average gross revenue per territory was $851,824.

Owning an America’s Swimming Pool Company franchise means the opportunity to thrive in a business with top-of-the-line support.

AN AWARD-WINNING FRANCHISE – ASP

Ranked #6 On Military Times’ Franchise Rankings
Ranked #8 On Forbes’ Best Franchises to Buy in The Low Investment Category
Awarded “Best of the Best” 2022 - Entrepreneur Franchise 500
Ranked #171 in 2024 Entrepreneur Franchise 500
Ranked #1 in Pool Maintenance in 2024 Entrepreneur Franchise 500
Named Best Swimming Pool Maintenance Franchise to Open 2019
Top Low-Cost Franchises 2019 - Franchise Business Review

WHY CHOOSE AMERICA’S SWIMMING POOL COMPANY?

A Growing Industry with Massive Opportunity: There is a strong demand for pool services with half of the $24.6 billion market being underserved. Starting now allows you to take advantage of a largely fragmented industry by providing highly demanded services.
Ongoing Training & Support: ASP offers detailed industry and business training, so you can feel confident prior to opening your business. You’ll also have ongoing training and support so you won’t face business hurdles alone!
Done For You Marketing Strategies: ASP provides an extensive marketing plan to facilitate franchise owner growth, along with customer data for your territory.
A Trusted Brand Since 2002: As an America’s Swimming Pool Company franchise owner, you’ll benefit from our nationwide branding and name recognition. Over 20 years of industry experience and a strong peer network make ASP a great choice!
Initial Investment & Start Up Costs: You can get started for $84,395 - $210,121. This includes all fees and initial expenses. Financing, discounts (including Women and Veterans discounts), and funding available.
Opportunities To Scale: An ASP franchise offers owners diverse revenue streams and long recurring residential and commercial contracts for year-round profit opportunities.

TRAINING AND SUPPORT

All new owners attend Pool School at ASP’s state-of-the-art training campus in Macon, GA. This is a detailed 11-day training course that prepares you for franchise ownership.
Ongoing business and industry support is provided to all franchisees throughout their journey, so you’ll never have to face hurdles alone.
ASP has franchise locations across the United States, so you’ll benefit from the connection to a large and supportive peer network.
Marketing tools and support are also available for all ASP franchise owners, including in-house marketing support, 10-week marketing action plan, ASP signage and materials, ongoing digital training, localized website and strong online presence, and more.

IDEAL CANDIDATE

An America’s Swimming Pool Company Is Right For You If…

Strong work ethic and determination
Seeking an opportunity to start your own business
Great communication and customer service skills
Ready to start a new career in an industry filled with opportunity
Looking for lifestyle and schedule flexibility as an entrepreneur

Our franchise model has created prosperity for hundreds of people across the United States, but our team is still looking for hard-working, driven owners who want to start the rewarding journey of entrepreneurship in a booming industry.

Become an ASP Owner today! Dive into success!

Request information below to learn more

America's Swimming Pool Company Financial Data

The following financial information was provided by America's Swimming Pool Company to give you more information about the costs associated with a America's Swimming Pool Company opportunity

Minimum Cash Required

$50,000

Franchise Fee

$40,000

Net Worth Required

$150,000

Total Investment Range

$84,395 to $210,121

ADDITIONAL INVESTMENT REQUIREMENTS

Working capital, truck and vehicle wrap.

America's Swimming Pool Company Testimonials

There hasn’t been a week or a month where my business has not grown and developed and become more profitable. ASP is a professional, reliable, and trustworthy organization… I know they have my back and will support me and help me in any way they can

Graham (Jupiter, FL)

ASP has given me the freedom that I haven't had in the past and it has opened up more doors for my family. The support they provide has given me more tools than I could have ever imagined, I went from hardly knowing anything about the industry to owning my own business and feeling confident in what I’m doing.

Trevor Moore (Pensacola, FL)

ASP is a secret weapon! Working with ASP Franchising has taken the unknowns out of starting our own business. The information, support, and advice this franchise company offers has been a tremendous asset. They are always available to answer questions, from simple bookkeeping issues to giving advice on the buy-out of an existing pool company. This doesn’t even include their assistance in solving mechanical issues! Pool cleaning and maintenance are just a part of owning an ASP franchise. Having ASP there to help with the operations side of the business is like having that secret tool that the competition doesn’t have.

Chad & Paige Fulk (Charlotte, NC)

ASP has provided me with the training I needed, and I always know I have the support from the corporate team. When I started, I would call ASP for assistance at least once a day, and they were always there to help. Now, I call them just to chat since we have built relationships with each other. The ASP team has always been there to help as my business has grown.

James King (Springfield, VA)

There was no doubt in my mind… They [ASP] give you the recipe book, follow the recipe, they are genuinely there for our best interest.

Tina & Doug, America's Swimming Pool Company (Shertz, TX)

Starting with ASP, I had a really great team within the organization. They have a great communication plan.

Gerardo, America's Swimming Pool Company (South Boston, MA)

One of the biggest benefits, I think, that ASP offers as a franchise owner is their coaches… It’s something that took away a lot of the fear and is a big confidence boost, especially in the beginning.

Dave, America's Swimming Pool Company (Troy, MI)

Being a successful small business with ASP was a dream come true.

Ryan, America's Swimming Pool Company (Destin, FL)

America's Swimming Pool Company Videos

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Available Locations:

Single, multi-unit franchise opportunities available throughout the United States. Excludes: AL, AK, CA, CT, DE, HI, IA, KY, MD, ME, MN, MT, NV, ND, RI, SC, SD, VA, VT, WA, WV, WI, WY.

Business Type:

Franchise

MINIMUM CASH REQUIRED:

$50,000

Financing Assistance

3rd Party

Training Provided:

Yes

Home-based:

Yes

America's Swimming Pool Company