America's Swimming Pool Company : Joel Davis Spends a Day Running America's Swimming Pool Company in Frisco

This America's Swimming Pool Company day-in-the-life video follows Joel Davis, owner of ASP of Frisco, through how his role has evolved over time. The opening line frames the entire piece directly: Joel got into small business to run it, not to work it every day — and the video walks through how the franchise model and his own succession planning have made that possible. The early-stage reality is described candidly. In the beginning, Joel wore multiple hats — taking out the garbage, cleaning pools himself, handling sales calls, managing renovation calls. The work was stressful, but the at-the-end-of-the-day reward was visible: he was building his own business. That phase of working in the business is presented as necessary but not the destination. Joel describes today's role as working on the business rather than in it. Day-to-day operations now consist of keeping the books straight, looking at the numbers, meeting personal performance goals, working with his ASP business coach, talking to customers and vendors, and managing his teams to make sure the operating coverage is right. Some days he puts in twelve or thirteen hours; others, five or six. The schedule is calibrated to what needs to be done rather than to a fixed clock — the kind of freedom that ownership creates and that, as Joel notes directly, corporate America cannot offer. The succession story gives the testimonial a generational dimension. Joel's son Hunter joined the business from day one of opening the doors and has learned the operation from the ground up. Hunter is now Joel's service manager, taking care of all the service work — meaning the business operates at one hundred percent even when Joel is not there. For Joel, that is the legacy dimension: the chance to leave something to his son both personally and at the business level. The lifestyle benefits are the closing note. Joel describes more time for family and more travel — the kind of life freedom that ownership of a well-running franchise can produce. This watch page is part of the America's Swimming Pool Company content series on Franchise Direct.