Lawn Pride : Lawn Pride President Susan McIntosh on the Neighborly Edge

This Lawn Pride video features brand president Susan McIntosh delivering the franchise pitch in her own words. The piece is structured around four specific operational claims about why Lawn Pride sits well inside the Neighborly portfolio and what franchise owners actually receive from corporate. The first claim is a centralized sales engine. McIntosh describes a one-step sales process managed entirely at the home office, meaning franchise owners are not responsible for cold acquisition or the lead-qualification work that typically eats into a service-business owner's week. The model is positioned as remarkably scalable — the brand argues it can adapt and grow rapidly as demand dictates without forcing the franchisee to staff up sales. The second is software. Lawn Pride uses Real Green by WorkWave, the lawn-care-industry standard for routing, billing, and customer management. McIntosh frames the intuitive interface as a customer-side win as well — applications, scheduling, and account management become a breeze for the homeowner — and a franchisee-side win, because technicians arrive in the field with optimized routes and informed-decision data already in hand. The third claim is umbrella scale. Aligning with Neighborly is positioned as aligning with the '800-pound gorilla' of home-services franchising — a network whose cross-brand customer base, marketing reach, and operational standards Lawn Pride owners can leverage. The fourth is direct human support: each owner gets a dedicated franchise business coach plus a broader support team, framed as the resource layer that gets owners through the early-operations challenges that derail independent operators.