Mr. Rooter : José and Monica Piña on Multi-Unit Ownership With Mr. Rooter

This Mr. Rooter franchisee testimonial features José and Monica Piña, multi-unit owners of Mr. Rooter Plumbing of the Inland Empire and Mr. Rooter Plumbing of Pomona Valley. The piece is positioned for prospective candidates who want to see what the franchise looks like from the perspective of operators who built two Mr. Rooter territories under the Neighborly umbrella. On the why, José describes coming up through a company where skilled plumbers were not progressing in their careers. He and Monica started their own business specifically so they could help grow people, give technicians more than the old company offered, and build something the family could grow with. The brand is positioned as the structure that made that possible at multi-unit scale. On Neighborly support, the testimonial focuses on access. The Piñas describe being able to pick up the phone for marketing help or employee questions and getting an answer — support they call instrumental in their success. Monica's framing of independent ownership is direct: a small business owner standing alone is an island in the ocean waiting for a hurricane. Being part of Neighborly means being connected to a system, not exposed. The Mr. Rooter code of values is the cultural anchor of the testimonial. The Piñas single out one line — the job's not done until it's done right — and describe pushing it through their two operations. Monica notes the code carries into personal life as well. The lifestyle close ties the business model back to family: time at home, the ability for José to be more present as a husband and father, and the freedom to teach people and change lives at scale across two Mr. Rooter territories. This watch page is part of the Mr. Rooter content series on Franchise Direct.