Mr. Rooter : Mr. Rooter President Matt Kunz on Owner Growth and Coaching

This Mr. Rooter video features brand president Matt Kunz making the case for why Mr. Rooter Plumbing franchise ownership is a wealth-and-lifestyle play. Matt opens by describing what owners get out of the system — generational wealth, time freed up to focus on higher-level work, and time given back to family. The piece is built for prospective candidates evaluating Mr. Rooter against other plumbing or home-services investments. On what owners get day-to-day, Matt describes the support stack as two parts. The first is a dedicated business coach assigned to help franchisees grow, analyze the business, and identify opportunities. The second is the network itself — a large tenure of existing Mr. Rooter franchise owners willing to help, support, and encourage other owners, including independent plumbing operators considering a move into the franchise system. For independent plumbers thinking about that move, Matt names the gaps brands typically have to fill: systemization that lets the business run when the owner steps away, and a solid marketing plan. Today's home-services marketing has gotten more complex, and competing without partners and a plan is hard. The Mr. Rooter system addresses both, with a network of owners at varying experience levels plus a franchise business coach available at every step. The Neighborly umbrella is the high-leverage piece. Matt cites the instant systems franchisees inherit on day one — software, a how-to manual, and a coach — plus the broader Neighborly ecosystem that shortens the learning curve for new owners. He addresses a common objection directly: capital-rich candidates without a plumbing license can still enter the space because Mr. Rooter helps them acquire one. What the brand is really looking for is business expertise. He closes with the father-son story that captures the brand's lifestyle thesis: an owner whose business now lets him make every football game and activity for his child, with the next generation coming into the family business. This watch page is part of the Mr. Rooter content series on Franchise Direct.