Franchising Since: 2001
Headquarters: Charlottesville, Virginia
Estimated Number of Units: 15
Franchise Description: The franchisor is Renew Crew, LLC. The franchisor is owned by Premium Service Brands, LLC. The franchisor grants franchises to qualified individuals and business entities to establish and operate home-based, mobile businesses that offer a wide variety of exterior surface cleaning, restoration and protection services in both residential and commercial markets under the name “Renew Crew” and certain other trademarks, service marks, trade names, and logos it designates from time to time.
Training Overview: Franchisees (or their principal owner, if they are an entity) and their manager must attend and successfully complete (to the franchisor’s satisfaction) an initial training program before the business may open. On-boarding is done at the franchisee’s own pace, using web-based materials. The franchisor asks trainees to expect onboarding to take 40 hours. After onboarding, the franchisor provides virtual, Internet-based training over a two-week period. Finally, the franchisor provides a week-long in-person training program at its corporate offices in Charlottesville, Virginia, after which franchisees should be ready to start operating their business. Currently, the franchisor does not have planned or scheduled required training programs in addition to the initial training program. The franchisor may periodically require franchisees to attend periodic training programs in addition to the initial training which address new developments in the market or changes to the system.
Territory Granted: The franchisor provides a protected territory to each franchisee. Franchisees must operate their franchise only in the protected territory defined in the Franchise Agreement, and only from their home office (or other approved office space) and the vehicles. The protected territory will be delineated by zip codes and will consist of a geographic area containing not less than 325,000 people as of the date of the Franchise Agreement. If franchisees are in compliance with the Franchise Agreement, the franchisor will not establish or operate, or license others to establish or operate, Renew Crew businesses within the protected territory. The franchisor does not offer any options, rights of first refusal or similar rights to acquire additional franchises within the territory or contiguous territories.
Obligations and Restrictions: The franchise must always be under the direct, “on-premises”, full-time supervision of a designated manager, which is the franchisee if the franchisee is an individual, or is an individual the franchisee selects if the franchisee is a business entity. The designated manager must meet the franchisor’s standards and must attend and satisfactorily complete the initial training program before opening the business. Franchisees must operate their franchise in strict conformity with the methods, standards and specifications in the operations manual and as the franchisor may require otherwise in writing. Franchisees may not deviate from these standards, specifications and procedures without the franchisor’s written consent.
Term of Agreement and Renewal: The length of the initial franchise term is 10 years. Two additional successive terms of 10 years each are available, if requirements are met.
Financial Assistance: The franchisor does not offer direct or indirect financing. The franchisor does not guarantee a franchisee’s note, lease or obligation.
Investment Tables:
The above information has been compiled from the FDD of Renew Crew. Year of FDD: 2022.
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| Name of Fee | Low | High |
|---|---|---|
| Franchise Fee | $65,000 | $65,000 |
| Vehicle | $1,500 | $5,000 |
| Real Estate and/or Leasehold Improvements | $0 | $3,000 |
| Equipment & Supplies | $2,500 | $7,500 |
| Insurance | $2,000 | $5,000 |
| Signage | $3,000 | $4,000 |
| Technology Fee | $5,000 | $5,000 |
| Grand Opening | $2,500 | $5,000 |
| Training Expenses | $2,600 | $4,600 |
| Business Licenses or Bonds | $100 | $1,500 |
| Professional Fees | $1,500 | $3,000 |
| Additional Funds (3 months) | $22,500 | $40,000 |
| ESTIMATED TOTAL | $108,200 | $148,600 |
| Type of Fee | Amount |
|---|---|
| Royalty | 6% of gross sales; $150 per week, minimum. |
| Marketing Fund | 2% of gross sales. |
| Contact Center Fee | The greater of 2% of gross sales or $220 per week, with a $695 weekly maximum. |
| Technology Fee | $210 per week. |
| Late Fees and Insufficient Funds Fees | $100 per late payment, plus 1.5% per month or the highest rate allowed by law, whichever is less; $100/report/week. |
| Advertising Cooperative Fee | Up to $10,000 or 2% of gross sales per year, whichever is greater. |
| Insurance Policies | Amount of unpaid premiums plus expenses in obtaining the policies. |
| Renewal Fee | Greater of 25% of the then-current initial franchise fee or $15,000. |
| Transfer Fee (or expenses) | Greater of $10,000 or the franchisor’s actual out-of-pocket expenses. |
| Annual Convention | Attendance fee varies (recently, $400 per attendee, or $600 for a double booking). $1,000 if franchisees do not attend, but the franchisor may modify the fees on notice to franchisees based on the then current allocated costs. |
| Cost of Enforcement | All costs and expenses, including attorneys’ fees. |
| Indemnification | All damages and costs including attorneys’ fees. |
| Taxes | Amount required to reimburse the franchisor for certain taxes imposed on payments to it. |
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