HomeWell Care Services Franchise Costs, Fees & FDD

Year Business Began: 2002

Franchising Since: 2003

Headquarters: Burkburnett, Texas

Estimated Number of Units: 180

Franchise Description: The franchisor is HomeWell Franchising Inc. The franchised business is a business that focuses on providing home care for seniors and others requiring in-home care, including personal care, non-medical care, in-home care, assistance, and companionship services, through a uniform system and under the business format created and developed by the franchisor.
Training Overview: The franchisor will provide an initial training program for the managing owner and the employees that the franchisor specifies. The initial training program includes: (i) a training program that is conducted remotely via conference calls, email, and online learning management systems; (ii) a one-day pre-opening on-site inspection; and (iii) 3 days of on-site training, which takes place at some point during the franchisee’s first year of operation. In addition, the franchisor encourages franchisees to spend 1 to 3 days on-site at an operational HomeWell Care Services location to familiarize themselves with the day-to-day operations of a HomeWell Care Services business before their grand opening. From time to time, the franchisor may require that the managing owner, managers and other employees attend system-wide refresher or additional training courses.

Territory Granted: Franchisees will receive a territory with a population of 30,000 to 40,000 total seniors aged 65 and over (not to exceed 350,000 people in total population). The territory will be described in terms of contiguous zip codes designated by the franchisor. Franchisees will not receive an exclusive territory. Franchisees may face competition from other franchisees, from outlets that the franchisor owns, or from other channels of distribution or competitive brands that the franchisor controls. During each year of operation, franchisees must achieve or exceed the specified minimum performance requirements with respect to each territory that they own and operate.

Obligations and Restrictions: The Franchise Agreement requires that franchisees designate an owner who will be primarily responsible for the daily management and supervision of the Franchised Business (the “managing owner”). The franchisor must approve the owner that franchisees appoint to serve as the managing owner. The managing owner must dedicate his or her full time efforts to the franchised business unless franchisees choose to delegate management functions to a manager. Franchisees may offer to the public for sale only those types of products and services that are authorized and approved by the franchisor. Franchisees must offer all goods and services that the franchisor designates as required for all franchises. The franchisor also designates some services as optional for qualified franchisees. To offer optional additional services, franchisees must be in substantial compliance with all material obligations under their Franchise Agreement and must obtain all necessary licenses and approvals in their territory to offer and provide these services.

Term of Agreement and Renewal: The length of the initial franchise term is 10 years. If franchisees meet the conditions for renewal, they can enter into one successor franchise agreement. The renewal term will be 10 years, for a total maximum term of 20 years (the parties may mutually agree to extend or renew the franchise beyond 20 years).

Financial Assistance: The franchisor does not offer direct or indirect financing. The franchisor will not guarantee a franchisee’s note, lease, or obligation. If a prospective franchisee qualifies under the VetFran program, the franchisor offers a 20% discount off the initial franchise fee.

Estimated Initial Investment

Name of Fee	Low	High
Initial Franchise Fee	$0	$49,500
Training Fee	$5,000	$5,000
Travel and Living Expense for On-Site Education	$0	$3,500
Real Estate	$3,600	$9,000
Furniture & Furnishings	$0	$5,000
Signage	$300	$4,000
Computer Hardware	$1,000	$3,000
Computer Software	$876	$1,560
Email Services	$25.20	$252
Online Home Care Compliance Platform Initial Set-Up Fee	$1,000	$1,000
Office Equipment and Supplies	$1,500	$4,000
Marketing Materials	$2,000	$4,000
Local Marketing	$3,000	$18,000
Grand Opening Marketing	$1,000	$5,000
Additional Staffing	$20,000	$65,000
Caregiver Recruitment and Training	$3,000	$6,000
Professional Fees	$0	$5,000
Miscellaneous Pre-Opening and Opening Costs	$500	$1,000
Licenses and Permits	$100	$5,500
Insurance	$1,500	$5,000
Conference Registration Fee Installment	$0	$600
Additional Funds (3 Months)	$10,000	$33,000
ESTIMATED TOTAL	$54,401.20	$233,912

 
Other Fees

Type of Fee	Amount
Royalty	Typically, 5% of gross revenues or the minimum royalty amount (whichever is greater). Minimum royalty amount varies depending upon the number of months following the effective date of the Franchise Agreement.
Brand Development Fund	Typically, 2% of gross revenues for the first $1,000,000 combined gross revenues (1% of gross revenues for combined gross revenues in excess of $1,000,000) or the minimum royalty amount (whichever is greater). Minimum royalty amount varies depending upon the number of months following the effective date of the Franchise Agreement.
Local Marketing	Greater of 2% of gross revenues or $1,000 per month.
Marketing Material Development Fee	After 2nd set of modifications, the franchisor may charge $50 per hour in 30-minute increments.
Email Services	Currently $4.20 per email per month (or $8.40 per email per month if franchisees choose the unlimited storage option).
Initial Training for Additional Persons	$1,000 per person.
On-Site Training/ Assistance Fee (Optional)	$1,200 per trainer, per day + travel expenses.
Conference Registration Fee	$1,200 for initial 2 attendees plus additional $600 for each additional attendee.
Transfer	30% of then-current initial franchise fee.
Franchise Renewal Fee	$1,500
Default Interest	18% per annum.
Insufficient Funds Fee	$150 per occurrence.
Audit	Cost of audit.
Management Fee	Commercially reasonable rate.
Indemnification	Varies under circumstances.
Costs and Attorneys’ Fees	Vary depending on nature of default.
Fee for Unapproved or Misused Marketing Materials	Up to $500 per incident.
Territory Violation Fee	50% of the total revenue collected from servicing a client in another franchisee’s territory.
Liquidated Damages	Will vary under the circumstances.
Insurance	Reimbursement of the franchisor’s costs.

The above information has been compiled from the FDD of HomeWell Care Services. Year of FDD: 2025.
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