Hommati : The Story Behind Hommati Founder Jerry Clum
How to use this video
This video features a message from the leadership of the Hommati franchise, sharing their perspective on the business and its direction. As you watch, consider the company’s values, leadership approach, and long-term vision. If this leadership style resonates, the next step is to request more information and speak directly with the franchisor.
About This Video
This video introduces Hommati founder and CEO Jerry Clum, whose franchising career spans more than 22 years as a founder of multiple systems, a franchisee of 11 brands, and a consultant to well-known franchisors. It traces his path from enlisting in the US Air Force as a missile systems analyst to teaching himself sales, earning a marketing degree and an MBA, and reading more than 500 books on sales and marketing in five years. The story explains how Jerry used predictive modeling to spot the growth of the baby-boomer market and deliberately built a business to serve it, founding the in-home senior care company Comfort Keepers. It candidly recounts the financial risks he took, including borrowing against home equity and taking cash advances on 23 credit cards to fund national franchising. That gamble paid off as Comfort Keepers grew to more than 700 locations and $350 million in annual revenue, earning Jerry an Entrepreneur of the Year award before a $52 million sale. The video offers prospective Hommati franchisees insight into the experience and mindset of the founder behind the brand.