Blue Moon Estate Sales : Meet Blue Moon Estate Sales Founders Deb and Ken Blue

This Blue Moon Estate Sales meet-the-team video introduces the co-founders behind the brand — Deb Blue, CEO and co-founder, and Ken Blue, co-founder and co-owner. Deb opens with the brand backstory: she retired after 40 years in medicine, with additional experience as a tactical buyer for the automotive and airline industries. Ken describes himself as Deb's husband and best friend who absolutely loves working with her. The husband-and-wife founding team is the cultural anchor of the brand, and the video positions that partnership as a deliberate operating choice rather than incidental backstory. The Blues moved to the Raleigh, North Carolina area eight years before the video was filmed and started Blue Moon there. Their entry point into the estate-sale business came from a long history of antiquing — buying and reselling antiques as a hobby for years. After arriving in North Carolina, they decided to turn that hobby into a business, then progressed quickly into the franchise model when they realized other operators wanted to replicate what they had built. The narrative is a useful proof point for prospective franchisees: the brand was built by people who entered the category as enthusiasts first and operators second. The video also surfaces what the franchisor delivers to franchisees once they join the system. Deb specifically calls out that franchisees typically achieve first-page Internet presence within a short time of joining — a meaningful competitive advantage versus independent estate-sale businesses who struggle for visibility. The brand also provides a PR team that promotes franchisees both locally and nationally. The closing framing — Deb's joy in launching people into business for themselves, paired with Ken's view that each person in the organization should do what they do best — captures the brand's culture in two sentences. This video is part of Franchise Direct's Blue Moon Estate Sales US watch page library — owner stories, brand introduction videos, and meet-the-team content. To explore the Blue Moon Estate Sales opportunity in more depth — investment range, training and onboarding, target territory criteria, and the franchisor's marketing and PR support — request information directly through Franchise Direct's Blue Moon Estate Sales brand profile.