Jerry Marshall on Growing With Buddy's Home Furnishings
How to use this video
This video features insights from a current franchisee sharing their experience with the Buddy's Home Furnishings franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, the next step is to request more information and speak directly with the franchisor.
How to use this video
This video features insights from a current franchisee sharing their experience with the Buddy's Home Furnishings franchise. As you watch, listen for details about daily involvement, support, and challenges as well as successes. If this perspective resonates, the next step is to request more information and speak directly with the franchisor.
About This Video
In this Buddy's Home Furnishings franchisee video, Jerry Marshall of Kappa Investments, LLC explains why he continues to expand his footprint with the brand. Marshall has been a Buddy's franchisee for five and a half years and has spent nearly 23 years in the rent-to-own industry, 12 of them as an owner-operator.
For Marshall, the biggest benefit of the partnership is the set of systems Buddy's has in place. Those systems support the business so that owners can concentrate on running their operations. He singles out the purchasing program as the strongest part of the model, noting that the brand was especially helpful during the COVID period, sourcing product so franchisees had items available to lease and sell.
He also describes the culture as a family atmosphere. If a question or need comes up, support is a phone call or an email away.
Asked what makes a franchisee successful, Marshall says owners need to be somewhat hands-on, but not necessarily fully hands-on. The most important factor is having the right people in the right places, whether you run one store or 30. Rent-to-own, he explains, is a people business on the front lines and behind the scenes alike.
Looking ahead, Marshall plans to grow with Buddy's as much as possible and to create more opportunities for the associates who grow with him.