Lapels Laundromat : Rick Vaza Opens the First Lapels Laundromat

This video features Rick Vaza, co-owner of the first-ever Lapels Laundromat, filmed on location in East Boston's Liberty Plaza. In an interview format, he explains why he chose Lapels over other franchises he researched, describing how their representative focused on the business itself and made him feel like he had a team behind him rather than simply being sold a franchise. Rick talks about picking East Boston for its family ties, walkable neighborhoods, dense population, and free parking near neighboring shops. He highlights what sets the location apart from a typical mom-and-pop laundromat: national backing with a local family feel, the latest automated card technology, and added services including dry cleaning, shoe repair, alterations, bridal gown preservation, and on-demand pickup and delivery. He also describes the customer experience he wants to create, with bright lighting, security, and state-of-the-art equipment that make laundry more pleasant. As the prototype store for the brand's national laundromat rollout, Rick shares plans to expand south and west of Boston. The video gives prospective franchisees a firsthand view of the model and its growth potential.