Core pilates principles with a modern twist! Start your journey of entrepreneurship with world-class support from an experienced, hands-on leadership team.
BECOME A BODYBAR BOSS
Don’t miss out on the chance to invest in your future and your community by being a BODYBAR Boss!
You don’t need industry experience to pursue our reformer Pilates franchise opportunities—just a passion for fitness and desire for a flexible, empowering career. We also welcome existing business owners who want to step up to the BAR and raise it!WHY OWN A BODYBAR?
Start your journey of entrepreneurship with world-class support from an experienced, hands-on leadership team.GOOD FOR BUSINESS
- Guided site selection and build-out.
- Operations and marketing support.
- Upscale studio with a well-known brand.
- 17% greater revenue capacity than competitors.
- Modern equipment, technology, and branded merchandise.
- Recurring membership revenue streams that last (80%+ retention rate).
As someone who always wanted to own my own business, I am in love with BODYBAR. Not only does BODYBAR provide an opportunity to workout, but it also has a true sense of community, allowing everyone to meet new friends and feel like they can fit in.
GOOD FOR YOU
- Rewarding and flexible workdays.
- Ongoing training and education.
- A community of kind, motivating experts.
- Financial freedom.
- Owner-operator and semi-absentee ownership options.
INDUSTRY OVERVIEW
THE MARKET
- $12.8B (MARKET)
- +11.7% (COMPOUND ANNUAL GROWTH RATE 2018-2025)
- 9M (PRACTICING PILATES IN THE U.S.)
THE BODYBAR PILATES FRANCHISE OPPORTUNITY
- 30%+ (ANTICIPATED PROFIT MARGIN)
- <3 YEARS (RETURN ON INVESTMENT)
- $566K (AVG. GROSS ANNUAL SALES)
ARE WE RIGHT FOR EACH OTHER?
Hopefully! We’re looking for natural leaders with management skills and an appreciation for fitness. Even better if you’re a fan of non-traditional reformer Pilates, or if you want to convert an existing fitness business.To get started, you need about $150K liquid capital. We know—big decision.
Just remember: From day one, we make sure our franchise partners are supported, happy, and on track for serious ROI. Our founders built their dream career and community in BODYBAR, and we’re honored to help new owners do the same.
TAKE THE NEXT STEP TOWARD FRANCHISE OWNERSHIP TODAY!
COMPLETE THE CONTACT FORM BELOW NOW TO GET STARTED!
BODYBAR Pilates Announces Explosive Growth + Strategic Partnership
BODYBAR Pilates, a leader in modern Pilates studios, is celebrating a successful first quarter: signing over 20 new franchise agreements, opening eight new studios, and generating nearly $10 million in systemwide revenue in Q1 alone. In a move to further fuel its nationwide expansion, BODYBAR has partnered with Prestige Franchise Partners (PFP), a franchise growth organization, to strengthen its development team and accelerate strategic growth.
With a focus on high-demand markets for dynamic group fitness, BODYBAR Pilates expanded its national footprint with eight new studios in the first quarter, bringing the total number of open locations to 54. New studio openings included:
- Cypress, Texas
- Heritage Harbour, Florida. (Bradenton)
- Knox Square, Alabama (Hoover)
- Oak Park, Illinois (Chicago)
- La Jolla, California (San Diego)
- Shadow Creek, Texas (South Houston)
- Southlake, Texas
- Tuscaloosa, Alabama
Additional franchise agreements were signed in Arizona, Colorado, Florida, Kansas, Missouri, New Jersey, North Carolina, Oregon, Pennsylvania, and Texas – which speaks to the growing consumer demand for inclusive, Pilates-powered fitness experiences for everyone, no matter their fitness level.
“The momentum we’ve seen in the first quarter is a direct result of the passion and commitment of our franchisees and the growing demand for purposeful, community-driven fitness,” said Matt McCollum, CEO of BODYBAR Pilates. “We’re not just expanding our footprint, we’re deepening our impact in every community we enter. As we look ahead to the rest of 2025, we’re excited to continue building on this foundation of growth, innovation, and exceptional member experience.”
To support and sustain this trajectory, BODYBAR’s partnership with Prestige Franchise Partners (PFP) marks a pivotal milestone for the brand. With PFP’s deep expertise in franchise development, the brand aims to grow from more than 140 locations in development to over 500, both domestically and internationally. Within the next 24 months, BODYBAR expects to add over 200 new domestic locations while making its initial entry into global markets.
“With BODYBAR, we identified a significant opportunity in the premium fitness space,” said Mike Baguley, Vice President of Franchise Development at Prestige Franchise Partners. “This concept has demonstrated exceptional unit economics driving more than $180,000 to the bottom line, with average unit sales volume greater than $750,000 per year. They are outperforming competitors, making it an attractive investment for prospective franchisees. At PFP, we’re a team of seasoned franchise professionals, growth strategists, and industry experts aiming to help both franchisors and franchisees thrive with confidence. We’re thrilled to be part of this incredible journey and look forward to helping BODYBAR continue raising the bar.”
Further underscoring BODYBAR’s position as a leader in the boutique fitness space, the brand also saw strong growth in member acquisition. More than 5,000 new members joined the BODYBAR community in first three months of 2025, bringing total systemwide membership to nearly 16,000 – up 86% year-over-year. As BODYBAR grows, the brand is thrilled to bring its Pilates-powered formula to an even wider audience.
BODYBAR Pilates remains committed to its mission: leading with excellence, fostering inclusive community, and consistently raising the bar in boutique fitness. By delivering a fiercely effective workout experience that is challenging, transformative, and welcoming, BODYBAR is redefining what group fitness can be.
After our son was born, Cory and I were looking for an opportunity to open our own business and find financial independence. But we wanted to be part of an industry and movement that we were genuinely passionate about. We’re confident that we’ve found that in BODYBAR Pilates.
As someone who always wanted to own my own business, I am in love with BODYBAR. Not only does BODYBAR provide an opportunity to workout, but it also has a true sense of community, allowing everyone to meet new friends and feel like they can fit in.
BODYBAR Pilates: Transform Your Life
