Core pilates principles with a modern twist! Start your journey of entrepreneurship with world-class support from an experienced, hands-on leadership team.
BECOME A BODYBAR BOSS
Don’t miss out on the chance to invest in your future and your community by being a BODYBAR Boss!
You don’t need industry experience to pursue our reformer Pilates franchise opportunities—just a passion for fitness and desire for a flexible, empowering career. We also welcome existing business owners who want to step up to the BAR and raise it!WHY OWN A BODYBAR?
Start your journey of entrepreneurship with world-class support from an experienced, hands-on leadership team.GOOD FOR BUSINESS
- Guided site selection and build-out.
- Operations and marketing support.
- Upscale studio with a well-known brand.
- 17% greater revenue capacity than competitors.
- Modern equipment, technology, and branded merchandise.
- Recurring membership revenue streams that last (80%+ retention rate).
As someone who always wanted to own my own business, I am in love with BODYBAR. Not only does BODYBAR provide an opportunity to workout, but it also has a true sense of community, allowing everyone to meet new friends and feel like they can fit in.
GOOD FOR YOU
- Rewarding and flexible workdays.
- Ongoing training and education.
- A community of kind, motivating experts.
- Financial freedom.
- Owner-operator and semi-absentee ownership options.
INDUSTRY OVERVIEW
THE MARKET
- $12.8B (MARKET)
- +11.7% (COMPOUND ANNUAL GROWTH RATE 2018-2025)
- 9M (PRACTICING PILATES IN THE U.S.)
THE BODYBAR PILATES FRANCHISE OPPORTUNITY
- 30%+ (ANTICIPATED PROFIT MARGIN)
- <3 YEARS (RETURN ON INVESTMENT)
- $566K (AVG. GROSS ANNUAL SALES)
ARE WE RIGHT FOR EACH OTHER?
Hopefully! We’re looking for natural leaders with management skills and an appreciation for fitness. Even better if you’re a fan of non-traditional reformer Pilates, or if you want to convert an existing fitness business.To get started, you need about $150K liquid capital. We know—big decision.
Just remember: From day one, we make sure our franchise partners are supported, happy, and on track for serious ROI. Our founders built their dream career and community in BODYBAR, and we’re honored to help new owners do the same.
TAKE THE NEXT STEP TOWARD FRANCHISE OWNERSHIP TODAY!
COMPLETE THE CONTACT FORM BELOW NOW TO GET STARTED!
BODYBAR Pilates Appoints Michael Piermarini as Chief Operating Officer
Fitness Industry Veteran Brings Expertise to Lead Strategic Growth and Development
BODYBAR Pilates, a leading Pilates franchise, is pleased to announce the appointment of Michael Piermarini as its new Chief Operating Officer. Piermarini joins BODYBAR Pilates with a wealth of experience in the fitness and franchising sectors, having played a pivotal role in Orangetheory’s global expansion during its hyper-growth phase.
Piermarini held several key leadership roles at Orangetheory, where he played an instrumental role in shaping the company’s fitness programming, education, and strategic partnerships during a period of rapid expansion. As Director of Fitness, he drove initiatives that elevated the brand’s global presence and ensured consistency in quality and experience across international markets.
“Michael brings a unique blend of strategic vision, operational expertise, and a deep understanding of the fitness industry,” said Matt McCollum, CEO of BODYBAR Pilates. “His experience in scaling fitness brands, coupled with his passion for creating exceptional consumer experiences, makes him an ideal fit for our growing team. We are excited to have him on board as we continue to expand BODYBAR Pilates and reach more communities.”
In his new role as COO, Piermarini will oversee BODYBAR’s marketing, growth strategies, and operational performance, with a focus on driving both new studio success and same-store sales. His experience leading cross-functional teams, aligning organizational strategy, and fostering innovation will be instrumental in ensuring a consistent, high-quality experience across all locations as BODYBAR expands its footprint and strengthens its community impact.
“I am thrilled to join BODYBAR Pilates at such an exciting time,” said Michael Piermarini. “The brand’s commitment to inclusivity, functional fitness, and community-building aligns perfectly with my own values. I look forward to leveraging my experience in growth strategy and operations to help BODYBAR Pilates expand its reach and impact across new markets.”
Piermarini, who holds a master's degree from Southern Methodist University, is also a former member of Team USA in the sport of duathlon, having competed at the World Championships in Switzerland. Outside of work, Piermarini is a dedicated fitness enthusiast, avid traveler, and self-described foodie. He resides in Dallas-Fort Worth with his wife, Brittney, and their German Shepherd.
After our son was born, Cory and I were looking for an opportunity to open our own business and find financial independence. But we wanted to be part of an industry and movement that we were genuinely passionate about. We’re confident that we’ve found that in BODYBAR Pilates.
As someone who always wanted to own my own business, I am in love with BODYBAR. Not only does BODYBAR provide an opportunity to workout, but it also has a true sense of community, allowing everyone to meet new friends and feel like they can fit in.
BODYBAR Pilates: Transform Your Life
