Core pilates principles with a modern twist! Start your journey of entrepreneurship with world-class support from an experienced, hands-on leadership team.
BECOME A BODYBAR BOSS
Don’t miss out on the chance to invest in your future and your community by being a BODYBAR Boss!
You don’t need industry experience to pursue our reformer Pilates franchise opportunities—just a passion for fitness and desire for a flexible, empowering career. We also welcome existing business owners who want to step up to the BAR and raise it!WHY OWN A BODYBAR?
Start your journey of entrepreneurship with world-class support from an experienced, hands-on leadership team.GOOD FOR BUSINESS
- Guided site selection and build-out.
- Operations and marketing support.
- Upscale studio with a well-known brand.
- 17% greater revenue capacity than competitors.
- Modern equipment, technology, and branded merchandise.
- Recurring membership revenue streams that last (80%+ retention rate).
As someone who always wanted to own my own business, I am in love with BODYBAR. Not only does BODYBAR provide an opportunity to workout, but it also has a true sense of community, allowing everyone to meet new friends and feel like they can fit in.
GOOD FOR YOU
- Rewarding and flexible workdays.
- Ongoing training and education.
- A community of kind, motivating experts.
- Financial freedom.
- Owner-operator and semi-absentee ownership options.
INDUSTRY OVERVIEW
THE MARKET
- $12.8B (MARKET)
- +11.7% (COMPOUND ANNUAL GROWTH RATE 2018-2025)
- 9M (PRACTICING PILATES IN THE U.S.)
THE BODYBAR PILATES FRANCHISE OPPORTUNITY
- 30%+ (ANTICIPATED PROFIT MARGIN)
- <3 YEARS (RETURN ON INVESTMENT)
- $566K (AVG. GROSS ANNUAL SALES)
ARE WE RIGHT FOR EACH OTHER?
Hopefully! We’re looking for natural leaders with management skills and an appreciation for fitness. Even better if you’re a fan of non-traditional reformer Pilates, or if you want to convert an existing fitness business.To get started, you need about $150K liquid capital. We know—big decision.
Just remember: From day one, we make sure our franchise partners are supported, happy, and on track for serious ROI. Our founders built their dream career and community in BODYBAR, and we’re honored to help new owners do the same.
TAKE THE NEXT STEP TOWARD FRANCHISE OWNERSHIP TODAY!
COMPLETE THE CONTACT FORM BELOW NOW TO GET STARTED!
BODYBAR Pilates Surpasses 150 Franchise Agreements as Strategic Growth Accelerates
BODYBAR Pilates, the modern Pilates-powered fitness franchise redefining boutique wellness, has officially reached 150 signed franchise agreements, marking a key milestone as the brand continues to scale across the U.S. With more than 50 locations open and another 24 studios on track to open by year’s end, BODYBAR is growing quickly as demand for inclusive fitness experiences for everybody increases nationwide.
Former Navy Seal, Jeremy Beal, and his wife, Erica, have signed the brand’s 150th franchise agreement, where they’ll be bringing two new locations to the Houston, TX market in Tomball and Magnolia. As a veteran himself, Jeremy was drawn to Pilates after learning that Joseph Pilates developed the method to help injured soldiers in internment camps recover from their injuries. That mission, combined with BODYBAR’s business model and the Beals’ desire to introduce more veterans to the practice, led the husband-and-wife duo to invest in multiple BODYBAR units.
“We’re excited to welcome the Beals to the BODYBAR family,” said Matt McCollum, CEO of BODYBAR Pilates. “Reaching 150 signed agreements is a direct result of our franchisees’ dedication and the strength of our business model. With strong unit economics and the rising demand for boutique fitness experiences, we’re in a position to grow quickly and sustainably. We’re building real businesses that positively impact every community we enter.”
Building on the strategic partnership with Prestige Franchise Partners (PFP) announced last month, BODYBAR is now leveraging that collaboration to accelerate its path to 500 studios globally. With PFP’s support and deep development expertise, BODYBAR is targeting more than 200 new domestic locations and entry into international markets within the next 24 months.
BODYBAR’s first half of 2025 reflected record-setting performance – signing 36 new franchise agreements, opening 9 new studios, and generating more than $10 million in systemwide revenue. This growth underscores a powerful shift in consumer preference toward Pilates-powered workouts that are both challenging and accessible to all fitness levels.
BODYBAR’s mission to build a balanced, athletic and real community through its fiercely effective Pilates formula is resonating in markets across the U.S. With many territories still available, the brand is prioritizing growth in Austin and San Antonio, TX, as well as Massachusetts, Kentucky, Indiana, Wisconsin, Arkansas, Louisiana, Oklahoma, Connecticut and Nevada.
After our son was born, Cory and I were looking for an opportunity to open our own business and find financial independence. But we wanted to be part of an industry and movement that we were genuinely passionate about. We’re confident that we’ve found that in BODYBAR Pilates.
As someone who always wanted to own my own business, I am in love with BODYBAR. Not only does BODYBAR provide an opportunity to workout, but it also has a true sense of community, allowing everyone to meet new friends and feel like they can fit in.
BODYBAR Pilates: Transform Your Life
