Footprints Floors

The Marketing Support You Can Expect with Footprints Floors

Onboarding & Marketing Training

When you join Footprints Floors as a Franchise Owner, one of the first processes you’ll go through to launch your new business is to go through our training program to learn everything you need to know to successfully launch and run your flooring franchise location. In this training stage, our team will walk you through the systems we’ve developed around our marketing processes and how we develop campaigns. This way, you’ll understand exactly how everything you do each day impacts your marketing strategy, now and in the long term.

Ongoing Support

Once you’re familiar with how your marketing works and why certain marketing strategies are used with the Footprints Floors model, you can expect complete support from our internal marketing team on everything from social media management and website development to print campaigns, educational webinars, and more. This marketing assistance will even include a fully in-house call center to handle much of the initial lead generation for you. Additionally, you’ll have a direct connection to our Founder and leadership team, so you can feel confident that no matter what question may pop up, whether it’s one month or one-year post-launch, you’ll have a subject matter expert close at hand to help you!

Portal Management

In the construction and home services industry, homeowners have utilized online portals and directories for years, using them to find new service providers as well as review contractors they hope to hire. While they appear streamlined from the outside, these portals, like Angi, require additional time to dedicate to their management and marketing, making it tricky to effectively oversee when you’re also launching your business as a new Franchise Owner. With Footprints Floors, our team will manage your portals for you with a budget you allocate so you can still connect with potential clients on these essential platforms while also ensuring your day-to-day tasks and projects are still receiving the attention they need to run smoothly.

Website & SEO

If there’s one thing that’s essential for a business to find success in the modern, online era, it’s a professional, accessible website. Instead of finding, managing, and paying a website developer yourself, the Footprints team will take care of building your website and invest time into your Search Engine Optimization (SEO) so your business can have an online headquarters for your clients to find you on. Additionally, our team will work on maintaining your website, updating and upgrading it as necessary to ensure your digital presence remains current as you move forward with your growth and scaling efforts with your own Footprints Floors franchise location(s).

Social Media Management

In our modern business climate, businesses are expected to be ever-online and reachable to their customers. Because of this, each Footprints Floors franchise location will receive its own social media profiles on platforms like Facebook and Instagram, all of which will be managed by our in-house team. By managing this, you won’t need to worry about recording complex, long-form videos, constantly taking photos, or maintaining a social media calendar. You’ll be free to contribute only when you want to, rather than being forced into becoming a content creator in addition to a new business owner.

Our Call Center, Direct Mail Campaigns, and More!

Since our business model is a home-based, inventory-free franchise, we supplement our marketing efforts with direct mail campaigns and a dedicated call center to answer all of your calls, follow up on your leads, and schedule appointments for you so you’ll never miss a call just because you’re on a job. Once you’re up and running, you’re never left on your own; the Footprints Floors’ team will take on the responsibility of helping you maximize your revenue, handling as much of the marketing and lead generation as possible so you can focus on sales and operations instead.

Regular Support Calls & Webinars

At Footprints Floors, our support team’s main goal is to ensure you launch successfully and maintain your success as you grow your business. Through our years of experience in this industry, we recognize that one of the most important things you can do as an entrepreneur is to continue learning, so we offer regular support calls and educational webinars you can attend to expand your knowledge and – ultimately – your business. During this time, you’ll also be able to connect with your fellow Footprints Floors Owners so you can network and learn from others who are running their own flooring franchises, just like you.