Recline & Unwind is the world's first social spa experience. Combining the therapeutic benefits of massage and the emotional benefits of social wellness in a laid-back atmosphere that is welcoming to everyone. Offering 15-minute massage (and longer!) options for ages five and up.
Join us in Changing the Spa Game 15 Minutes at a Time
The Social Spa concept was sparked by the owners’ mutual desire to bring the world of spa, its therapeutic benefits, and a little fun to everyone. With a combined 35 years of experience working in resorts, day spas and clinical settings, in an industry where massage can cost hundreds of dollars per session, they decided to shorten the typical spa experience and lower prices.
RU Social Spa services were crafted to deliver focused massage right where people need it most, in dynamic 15-minute segments.
WHY CHOOSE RECLINE & UNWIND
Benefits of franchising with us:- Lower Initial Investment: Compared to traditional spa models, Recline & Unwind requires a more accessible upfront investment, making it easier for you to get started. Estimated $183,383 to $359,000 to get started (includes franchise fee).
- New & Unique Concept: Tap into a growing trend of wellness with a social twist—an inviting space for relaxation and connection.
TRAINING & SUPPORT
Receive personalized, one-on-one guidance directly from our co-founders, with comprehensive training and ongoing support to ensure your success.IDEAL CANDIDATE
The optimal candidate must possess an inherent enthusiasm for the wellness industry, and the benefits of massage therapy. They will be a self-starter with integrity, a strong work ethic and natural ability to connect with people, including children.Ideally, potential franchisees will have a history of success in managing and/or owning a guest service-oriented business and regulating business operations for a positive P&L. They will have sufficient start up capital to actualize the opening of the business.
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Recline & Unwind Social Spa Announces First Franchise Sale in Beaufort, South Carolina – Opening 2025
From the mountains to the low country: Recline & Unwind Social Spa heads to Beaufort, South Carolina
Recline & Unwind Social Spa, the world’s first open-concept social spa, is proud to announce a major milestone: the sale of its very first franchise, set to open in Beaufort, South Carolina in 2025.
This exciting expansion marks the beginning of a new chapter for the Asheville-based, women-owned brand that has quickly earned a 5-star reputation for redefining relaxation. With its unique mix of affordability, convenience, and community vibes, Recline & Unwind is changing how people experience self-care—and now, that experience is headed to the South Carolina coast.
“This is a huge moment for us,” said Heidi Plant, Co-founder and Managing Partner of Recline & Unwind. “Our dream has always been to create an inclusive, accessible space for people to relax, recharge, and connect. To see that vision take root in a new community through our very first franchise is incredibly rewarding.”
Why Beaufort?
Known for its charm, coastal beauty, and close-knit community, Beaufort is the perfect fit for the Recline & Unwind concept. The upcoming location will offer the same signature experience that’s made the flagship spa a standout: 15-minute targeted massages in heated zero-gravity recliners, delivered in a welcoming, open-concept space designed for both solo relaxation and shared moments.
What Makes Recline & Unwind Different?
Recline & Unwind breaks the mold of the traditional spa by offering:
• Affordable, effective massages by licensed professionals starting at just 15 minutes
• Kid- and teen-friendly services, perfect for families
• A laid-back, social environment that ditches the stuffy spa feel
• Private party options for birthdays, bachelorettes, and more
Whether guests pop in for a quick reset or stack sessions for a longer unwind, the experience is always pressure-free and refreshingly different.
A Growing Brand, Built for Expansion
The Beaufort location is just the beginning of what promises to be a nationwide movement. Recline & Unwind’s franchise model is designed with accessibility in mind—just like the spa experience itself.
Why Franchise with Recline & Unwind?
• Lower Startup Costs: Thanks to its efficient open-concept layout, initial investment is significantly lower than traditional spa models.
• Proven Concept: The Asheville flagship’s success has paved the way for sustainable growth and glowing customer loyalty.
• Founder Support: Franchisees receive one-on-one guidance from the co-founders themselves, plus comprehensive training.
• On-Trend Wellness Model: The demand for quick, affordable wellness services is booming—and Recline & Unwind is leading the charge.
Join the Movement
Recline & Unwind is actively seeking like-minded, passionate franchisees to bring this first-of-its-kind spa experience to more cities across the U.S.
Recline & Unwind Social Spa
