Recline & Unwind Social Spa, the world’s first open-concept social spa, is proud to announce a major milestone: the sale of its very first franchise, set to open in Beaufort, South Carolina in 2025.
This exciting expansion marks the beginning of a new chapter for the Asheville-based, women-owned brand that has quickly earned a 5-star reputation for redefining relaxation. With its unique mix of affordability, convenience, and community vibes, Recline & Unwind is changing how people experience self-care—and now, that experience is headed to the South Carolina coast.
“This is a huge moment for us,” said Heidi Plant, Co-founder and Managing Partner of Recline & Unwind. “Our dream has always been to create an inclusive, accessible space for people to relax, recharge, and connect. To see that vision take root in a new community through our very first franchise is incredibly rewarding.”
Why Beaufort?
Known for its charm, coastal beauty, and close-knit community, Beaufort is the perfect fit for the Recline & Unwind concept. The upcoming location will offer the same signature experience that’s made the flagship spa a standout: 15-minute targeted massages in heated zero-gravity recliners, delivered in a welcoming, open-concept space designed for both solo relaxation and shared moments.
What Makes Recline & Unwind Different?
Recline & Unwind breaks the mold of the traditional spa by offering:
• Affordable, effective massages by licensed professionals starting at just 15 minutes
• Kid- and teen-friendly services, perfect for families
• A laid-back, social environment that ditches the stuffy spa feel
• Private party options for birthdays, bachelorettes, and more
Whether guests pop in for a quick reset or stack sessions for a longer unwind, the experience is always pressure-free and refreshingly different.
A Growing Brand, Built for Expansion
The Beaufort location is just the beginning of what promises to be a nationwide movement. Recline & Unwind’s franchise model is designed with accessibility in mind—just like the spa experience itself.
Why Franchise with Recline & Unwind?
• Lower Startup Costs: Thanks to its efficient open-concept layout, initial investment is significantly lower than traditional spa models.
• Proven Concept: The Asheville flagship’s success has paved the way for sustainable growth and glowing customer loyalty.
• Founder Support: Franchisees receive one-on-one guidance from the co-founders themselves, plus comprehensive training.
• On-Trend Wellness Model: The demand for quick, affordable wellness services is booming—and Recline & Unwind is leading the charge.
Join the Movement
Recline & Unwind is actively seeking like-minded, passionate franchisees to bring this first-of-its-kind spa experience to more cities across the U.S.