Batteries Plus is a recession-resistant, needs-based business built on both strong retail sales and powerful B2B opportunities. While customers rely on us for batteries, light bulbs, device repair, and key cutting—all under one roof—the real growth potential lies in becoming the go-to battery and power solutions vendor for businesses throughout your community.
Jump Start Your Future
Franchisees serve hospitals, schools, restaurants, car dealerships, fire and security companies, construction firms, property managers, government agencies and much more—many of which have ongoing, repeat power needs and limited vendor competition. With access to multiple essential product categories and recurring commercial accounts, owners benefit from diversified revenue streams and significant untapped B2B potential, all backed by a brand with over 30 years of proven success.
Batteries Plus is a retail and commercial battery franchise with high-demand service revenue streams that drive additional profitability. Founded in 1988 and franchising since 1992, we’ve grown from a single store in Green Bay, Wisconsin to more than 700 locations nationwide. While the brand began as a retail-focused battery concept, it has strategically evolved into a commercial-first business with a strong retail component. Today, franchisees serve both everyday consumers and a rapidly expanding base of B2B clients who rely on ongoing battery supply and power solutions.
Our growth has been fueled by increasing demand for specialty and replacement batteries, along with value-added services such as phone and tablet repair and key cutting and programming. With decades of brand recognition and a proven operating model, Batteries Plus has continuously adapted to meet market needs—positioning franchisees to capitalize on recurring commercial accounts while maintaining steady retail traffic.
WHY CHOOSE BATTERIES PLUS
Power is not optional—and neither is the need for reliable battery solutions. From households filled with battery-powered devices to businesses that depend on uninterrupted operations, demand is constant and recurring. While retail customers rely on us for immediate replacements and device repair, the greatest untapped opportunity lies in the commercial market.Hospitals, schools, restaurants, car dealerships, security and fire companies, construction firms, property managers, and government agencies all require ongoing battery supply and service—creating predictable, repeat B2B revenue with limited local competition. With most online orders picked up in-store, immediacy drives customer behavior and gives franchisees a strong competitive edge.
Backed by over 30 years of steady growth and more than 700 locations nationwide, Batteries Plus offers a recession-resistant model built on essential products, recurring demand, and significant commercial expansion potential.
TRAINING & SUPPORT
We’re committed to helping you build a profitable, scalable business—especially on the commercial side, where the greatest growth opportunity exists. As a franchisee, you’ll receive comprehensive support across Real Estate, Field Operations, IT, Training, Marketing, and more, backed by proven systems developed over 30+ years. To accelerate B2B growth, every franchisee benefits from a dedicated full-time Commercial Coach who works directly in your local market, helping you develop business accounts and capture untapped commercial opportunities.Ongoing training is delivered through Batteries Plus University, our robust online learning management system that keeps you, your managers, and your employees on track and continually improving. From build-out and grand opening to long-term expansion, you’re supported every step of the way. With more than 80% of franchise locations owned by multi-unit operators, our model consistently drives confidence, performance, and reinvestment—making Batteries Plus not just a franchise, but a long-term growth platform.
IDEAL CANDIDATE
The ideal candidate is dedicated to offering solutions to customers’ needs. They possess exceptional customer service skills, coupled with a passion for learning and a desire to evolve their business by keeping pace with changing technology. A commercial sales background is also a plus, but no previous industry experience is necessary. Our proven model will help teach you everything you need to know.Request information below to learn more
Batteries Plus Hires Retail Industry Professional to Lead Merchandising
Batteries Plus, the world’s leading consumer and business specialty battery franchise, announced today the hiring of retail industry leader Kristen Kunas as Senior Vice President, General Merchandise Manager. With over a decade of experience in the retail space, Kunas will lead the Batteries Plus team to ensure all retail locations have the right product mix to power the communities around them.
Kunas began her career at Ace Hardware in 2010 and held multiple positions within replenishment planning, marketing and merchandising. She most recently led the Paint and Cleaning division of merchandising at Ace before joining Batteries Plus. Along with the experience she brings to Batteries Plus, Kunas carries with her a passion for product, sourcing, continuous improvement, working with independent business owners and giving back to the community.
“Batteries Plus has been on a growth trajectory with a clear strategy to continue to expand into new markets and categories led by a phenomenal leadership team, which makes this company exciting to join,” said Kunas. “This provides me an opportunity to lead the team and think about how we want to shape the overall vision for merchandising today and for years to come as the company continues to grow.”
With the goal of helping to improve the merchandising model and a commitment to improving store profitability for the franchisees at Batteries Plus, Kunas will help build and execute a playbook for merchandising and for our retailers. One of her first projects will be developing and leading an assortment review process to ensure assortments include top performing items, new innovation and are competitively priced. She is focused on implementing the best assortments for new and existing stores. Two additional growth levers beyond the product mix include device repair and commercial business partnership opportunities - both with double digit sales growth strategies set for 2024.
“We are wildly excited about key partnerships within device repair that will continue to set us apart from our competition based on location and the quality service provided by our associates” added Kunas. “We are focused on driving retail and commercial traffic into our stores for product and services. I want to ensure the customer experience is seamless by ensuring we remain curious about the customer’s needs and what our sales advantage is with every decision we make within merchandising.”
