Wag N Wash Franchise Costs, Fees & FDD

Year Business Began: 2005

Franchising Since: 2006

Headquarters: Livonia, Michigan

Estimated Number of Units: 30

Franchise Description: WNW Franchising, LLC is the franchisor. The franchisor has three parent companies, including PSP Group, LLC; Pet Supplies Plus, LLC; and PSP Midco, LLC. The franchise offered is for the establishment, development, and operation of retail businesses that provide self-service pet bathing, professional pet grooming, and retail sale of select pet supplies, pet accessories, pet bakery, and pet food items in a small format store environment under the “Wag N Wash” mark and system.
Training Overview: Two trainees must attend (at the same time) and complete to the franchisor’s satisfaction the initial, tuition-free training program, which will be held at a location that the franchisor designates. Training lasts no less than 80 hours. Franchisees with no experience in retail or in the pet industry, may require up to 160 hours of training. Additionally, if franchisees choose to enroll in optional training for pet grooming or other services through the Paragon School of Pet Grooming, they will be required to pay the then-current tuition fee. Refresher training may be required if operational visits reveal areas of need for the franchised business. Additional remote training will be provided as necessary when new initiatives, services, or products are launched.

Territory Granted: Franchisees will operate the store from a location that the franchisor must accept. After franchisees sign their Franchise Agreement and the franchisor subsequently agrees upon the approved location, the franchisor will grant franchisees a non-exclusive area within which it will not open another store under the marks and system. The franchisor will not locate another store operating under the marks and system physically within the territory, whether company-owned, affiliate-owned, or otherwise. The size of the territory will depend on the number of people where the territory exists and take into account other factors like projected household growth and potential future store development. While there is no minimum size for a territory, a territory generally consists of approximately 60,000 people in more populous or more densely populated areas, and approximately 30,000 people in less populous or less densely populated markets. The territory will generally be defined as a radius around the approved location.

Obligations and Restrictions: Franchisees must devote your personal full-time attention and best efforts to the management and operation of the store, or they may delegate the day-to-day operation of their store to a “key manager.” The key manager must successfully complete the initial training program before assuming any managerial responsibility. The store must, at all times, be staffed with at least one individual who has successfully completed the initial training program. Franchisees must offer and sell all of the products which the franchisor requires, and only the products which it authorizes for the system, in the manner it prescribes. Franchisees may not use nor sell pet food, pet supplies, pets, fixtures, furnishings, signs, or equipment which do not meet the franchisor’s standards and specifications, unless approved in writing.

Term of Agreement and Renewal: The length of the initial franchise term is 10 years. Two successive five-year renewals are available, if requirements are met.

Financial Assistance: The franchisor does not offer direct or indirect financing. The franchisor will not guarantee a franchisee’s note, lease or other obligations. The franchisor offers a discount on the initial franchise fee to honorably discharged veterans of U.S. Armed Forces or current and former first responders who otherwise meet the requirements.

Estimated Initial Investment

Name of Fee	Low	High
Initial Franchise Fee	$49,900	$49,900
Inventory	$100,000	$150,000
Equipment	$187,200	$265,000
POS Equipment Installation	$3,150	$3,300
Full Store Preprinted Shelf Labels for Product	$270	$300
Training	$4,000	$8,000
Advertising Grand Opening	$20,000	$20,000
Insurance	$2,000	$7,000
Leasehold Improvements	$25,000	$587,400
Prepaid Rent/ Security Deposit	$0	$16,700
Legal & Accounting	$4,000	$10,000
Pre-Opening Labor	$10,000	$25,000
Set Up Fee	$15,000	$15,000
Additional Funds – Initial Period (6 months)	$100,000	$200,000
ESTIMATED TOTAL	$520,520	$1,357,600

 
Other Fees

Type of Fee	Amount
Royalty	2% of monthly gross sales for first 12 months of operation; 3% of monthly gross sales for months 13-24 of operation; 4% of monthly gross sales after first 24 months of operation.
Technology Fee	Estimated to be $800 per month based on store build out.
Point of Sale (POS) Leasing Payments	Estimated at $265 per month plus tax if applicable in jurisdiction where store is located (based on capital costs of $15,910).
Grooming Scheduling Software	Currently $1,584 per year charged at $132 per month. Additional fees apply for text message reminders sent to pet parents and will vary by number of texts sent.
3rd Party Courier Deliver from Store Fees	Actual costs. Varies by number of deliveries and distance from store and typically ranges from $100 to $250 per month.
Advertising	Varies.
Advertising Cooperative	If applicable, as determined by the cooperative and not to exceed the franchisor’s advertising requirement, unless a majority of the cooperative votes to increase that requirement.
Late Fee and Insufficient Funds	The lesser of 1.5% per month or the highest permissible interest rate.
Audit Fee & Surcharge	25% of the royalty on unreported gross sales plus the royalty and other required fees due, and applicable late fees.
Renewal Fee	$2,500
Transfer Fee	$5,000
Additional Training Fee	$300 per day.
Insurance	Cost of insurance; if franchisees fail to maintain insurance as required, the franchisor has the right to procure insurance on the franchisee’s behalf and charge an 18% administrative fee in addition to the cost of the insurance.
Supplier Network Re-Entry Fee	$500
Penalty Fee	$500
System Summit Meetings	Will vary under circumstances. Not to exceed $2,000 per person (up to two attendees per entity). Not to exceed $300 for each additional attendee (for 3 or more attendees from the same entity). Does not include actual out-of-pocket attendance costs.
Indemnification	Amount of claim or judgment.
Post-Termination and Post-Expiration Expenses	Costs and expenses associated with ceasing operations and de-identifying from the store and the system.

The above information has been compiled from the FDD of Wag N Wash. Year of FDD: 2025.
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