Signarama : President AJ Titus on 34 Years of Signarama Signs and Graphics

This IFA 2020 conversation features AJ Titus, Brand President of Signarama. Titus is the third president in the franchise's 34-year history, and he uses the video to walk through what Signarama does, who the brand looks for in a franchise candidate, and why he sees a long runway ahead in the signs and graphics category. Signarama is positioned as a full-service signs and graphics franchise. The product line covers small interior signs, large outdoor electric signage, vehicle wraps, banners, trade show displays, and everything in between — anything a customer might need across the full signage spectrum. The franchise's training and support program is built around four weeks of structured ramp-up. Two weeks at the corporate office in West Palm Beach, Florida, two weeks at the franchisee's own location, and another week of on-the-job training. Titus describes ideal candidates as driven, process-oriented operators who genuinely enjoy selling, talking to people, networking in their local community, and working with customers — because while Signarama sells products, the durable competitive edge comes from customer service. Titus closes on industry tailwinds. The signs and graphics category has evolved significantly over the prior decade — 3D printing, electronic digital message centers, flatbed printing — and continues to expand the kinds of jobs Signarama franchisees can take on. He uses an off-script example: a paintball-course owner who walked in needing zombie graphics for the field, which the franchisee printed and applied. It is, he says, a creative industry where unusual jobs come through the door every day.